Friday, 5 October 2012

Campaign Daily Fix - Mother, Mercedes, James Bond, Campaign Viral Chart, Skyfall premiere

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Latest News
Mother founding partner Stef Calcraft sells share for £6m
by Anne Cassidy,
04 October 2012, 05:20PM
Mother founding partner Stef Calcraft sells share for £6m
Mother co-founder Stef Calcraft has resigned from the agency group's boards and is selling his 25 per cent shareholding back to the company for £6 million, but remains in his role.
Mercedes turns to press to promote Twitter-led TV ads
by Nick Batten,
05 October 2012, 09:18AM
Mercedes turns to press to promote Twitter-led TV ads
Mercedes-Benz is running press ads flagging up this weekend's special TV ads that will give viewers the chance to determine the storyline via Twitter.
The brand name's Bond
04 October 2012, 08:00AM
The brand name's Bond
He has spawned countless spoofs and merchandise, not to mention films. Daniel Kleinman on the appeal of James Bond.
Campaign Viral Chart: Hollywood boosts shares of top viral ads
by Ben Hall,
05 October 2012, 08:30AM
Campaign Viral Chart: Hollywood boosts shares of top viral ads
An ad starring Hollywood actor Samuel L Jackson, paid for by the Jewish Council for Education and Research in support of Barack Obama, has been shared 492,006 times in the past seven days making it the most shared ad this week.
Sky Movies 007 channel debuts with Skyfall premiere
by Maisie McCabe,
05 October 2012, 11:15AM
Sky Movies 007 channel debuts with Skyfall premiere
Sky Movies 007, the movie channel from BSkyB, is today airing the full trailer for 'Skyfall', as well as Bond-themed ads from brands such as Coke Zero, to promote the film's release on Friday 12 October.
Latest Work
Costa 'coffee heads' by Karmarama
04 October 2012, 12:50PM
Costa 'coffee heads' by Karmarama
The new campaign from the coffee brand Costa, created by Karmarama, is running across TV, print, digital and in-store, and will culminate in a user-generated TV ad.
Baileys 'cream with spirit' by BBH
04 October 2012, 12:32PM
Baileys 'cream with spirit' by BBH
Baileys' new global spot by Bartle Bogle Hegarty is inspired by the 30s films of the Hollywood director Busby Berkeley, renowned for his ability to turn dancers into "human kaleidoscopes".
Adidas 'wake up' by 180LA
01 October 2012, 09:48AM
Adidas 'wake up' by 180LA
Adidas has collaborated with the basketball star Derrick Rose on "wake up", a new global TV spot by 180LA as part of "the return of D Rose" campaign.
Amnesty International 'tsunami' by TBWA\Paris
01 October 2012, 09:25AM
Amnesty International 'tsunami' by TBWA\Paris
Amnesty International has released a print ad by TBWA\Paris.
The Sunday Times 'Driving' by Grey London
28 September 2012, 04:25PM
The Sunday Times 'Driving' by Grey London
News International has launched a multimedia campaign to promote the arrival of its new classified advertising website for premium cars, The Sunday Times Driving.
Also in the News
Virgin Atlantic and M&S among first to use Apple mobile voucher offering
by Sarah Shearman, 05 October 2012, 10:40AM
BrandMAX 2012: Celebs in ads can be 'blessing and curse' says Virgin Media ad man
by Sarah Shearman, 05 October 2012, 12:27AM
BrandMAX 2012: Mercedes marketer on transforming the brand
by Loulla-Mae Eleftheriou-Smith, 05 October 2012, 09:24AM
Waterstones mocks ebooks with 'good bookshop' push
by Matthew Chapman, 05 October 2012, 11:30AM
Blogs
Andy Nairn The mystery of free media
Andy Nairn, 02 October 2012, 1:10PM
Dave Trott NO ONE CARES
Dave Trott, 02 October 2012, 8:10AM
Steve Henry More creativity than you can shake your schtick at.
Steve Henry, 01 October 2012, 7:10AM
Tara Beard-Knowland Social currency in the Tweet Shop
Tara Beard-Knowland, 28 September 2012, 10:09AM
Charlotte Thornton Secret diary of an account handler
Charlotte Thornton, 28 September 2012, 8:09AM
Ines Nadal Think native and get creative
Ines Nadal, 28 September 2012, 8:09AM
More Blogs
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