Friday, 5 October 2012

The Wall > Question and exclamation marks don't work on Twitter

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Question and exclamation marks don't work on Twitter [infographic]
05 October 2012, 1:44PM

Tips on how to get the most out of Twitter and LinkedInA useful infographic here to help you be smarter with your social media activity on Twitter and LinkedIn and get better results for the content you share.

We’ve looked at the ideal length of Tweets and where links should go in tweets through some of the work that Dan Zarrella has done.

Intel takes on Google and Apple with UK map launch
05 October 2012, 12:41PM

Having been gifted some free PR by Apple, and its well documented map troubles, Intel has launched its M8 map into the UK.

It’s a tough market to break into. You already have Google maps as well as the likes of Nokia, TomTom, which also this week launched its Android app — although that comes with a price tag.

Can you crowdsource a new logo? Coke thinks so
05 October 2012, 12:05PM

It is a logo that is plastered worldwide on cans, on drinks machines, and around major sporting events, but Coca Cola want someone to re-imagine their iconic logo.

What is more, they are throwing it to the masses and are going to crowd source the process.

How the press release morphed into multimedia content driven by social media and SEO
05 October 2012, 8:36AM

William Shatner's video for State Farm has been viewed almost 700,000 times and earned almost $5m in publicityGood piece in the FT this morning looking at how public relations is changing and how the humble press release is no longer quite as humble as it used to be.

How to make ad revenue from the social web
04 October 2012, 3:13PM

Advertising Week and CNBC recently held an event with the titans of the social web. Called Masters of Monetization 2.0, the event brought together top revenue and ad execs from LinkdedIn, Twitter, Foursquare, Buzzfeed and Tumblr, as well as some Madison Avenue mad men.

Facebook officially passes One Billion users - launches first video campaign
04 October 2012, 11:40AM

Facebook launches first video ad to celebrate one billion user milestoneUPDATED: Facebook today passed one billion users and launched its first brand campaign to celebrate the achievement.

The milestone was confirmed in a post by who else? Chief executive and founder Mark Zuckerberg.

US brand KitchenAid suffers backlash after 'accidental' abusive Obama Tweet on debate night
04 October 2012, 11:24AM

US brand KitchenAid suffers backlash after 'accidental' abusive Obama Tweet on #debate nightUS brand KitchenAid, owned by Whirlpool, is fighting social media fires today after it became the latest brand to suffer the problem of mistakenly sending a private tweet out from a company account.

Presidential debate breaks record as most Tweeted about political event
04 October 2012, 9:20AM

Barack Obama and Mitt Romney clash in first Presidential #Debate in Denver, ColoradoTwitter launched Twitter.com/#debates as the first US Presidential debate kicked off last night and quickly became the most Tweeted political event on record as more than 10.3 million Tweets were sent in the 90 minutes.

Walmart's online figures just don't add up
04 October 2012, 8:44AM

Walmart's online figures just don't add up (Pic Walmart in Laredo, Texas)Retail giant Walmart may be making a lot of noise about its commitment to selling online, but the reality is that it seems to have comparatively little to show for the vast investment it has made in developing its own on-site search function.

Twitter teams up with Nielsen for brand impact measurement
03 October 2012, 3:27PM

Twitter is to team up with Nielsen to measure brand impact on Twitter for the first time.

The move is likely to be warmly welcomed by marketers as they begin to invest more in Twitter’s Promoted Products, such as Promoted Tweets and Trends.

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