Wednesday, 31 October 2012

Media AM - Disney acquires Lucasfilm for $4bn, Twitter, Xbox Kinetic, Real Radio, JCDecaux, YouTube, Barclaycard, IDM, Williams, Simpleshow

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Media AM Bulletin
 
 
 
*   Latest News
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Disney chairman and CEO Bob Iger (l) and George Lucas
Disney acquires Star Wars and Indiana Jones franchises for $4bn
Daniel Farey-Jones, 30 October 2012

'Star Wars' creator George Lucas has agreed to sell his company, Lucasfilm,...

  
Twitter confident interest-led targeting has benefits over Facebook friends
Twitter confident interest-led targeting has benefits over Facebook friends
Arif Durrani, 31 October 2012

VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is...

  
Paul Evans on launching Xbox's Kinect Star Wars game
Paul Evans on launching Xbox's Kinect Star Wars game
Arif Durrani, 31 October 2012

Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this...

  
Real Radio: Sky to sponsor breakfast shows on all the network's stations
Sky signs first network sponsorship of Real Radio at breakfast
Maisie McCabe, 31 October 2012

BSkyB has signed a deal to become the first network sponsor across...

  
JCDecaux and Airvertise: run Guinness campaign
JCDecaux partners Airvertise to cut 3D outdoor costs
Nick Batten, 31 October 2012

JCDecaux has signed an exclusive UK partnership with Airvertise, the company that...

  
Tesco: updates YouTube Channel
Tesco relaunches YouTube channels
Matthew Chapman, 31 October 2012

Tesco has relaunched and simplified its YouTube channels as part of a...

  
Barclaycard: runs Mercury Prize Twitter campaign
Barclaycard gets music fans to voice support for Mercury artists
Sarah Shearman, 30 October 2012

Barclaycard is getting music fans to "voice their support" for artists nominated...

  
Mike Cornwall: appointed to head the IDM
Mike Cornwell to lead IDM
Daniel Farey-Jones, 30 October 2012

Mike Cornwell, the former CEO of TBWA\GGT and MRM London, is to...

  
Williams F1: hires Rufus Leonard for online overhaul
Williams F1 hires Rufus Leonard to overhaul brand online
Sarah Shearman, 31 October 2012

Williams F1, the British Formula 1 team, has appointed Rufus Leonard to...

  
Simpleshow: explains the offside rule
Germany's Simpleshow launches in the UK
Daniel Farey-Jones, 31 October 2012

Simpleshow, the German company that produces deliberately stripped-down animations, is setting up...

  
*   Also in the News
*
John Lewis ads scoop IPA Effectiveness Grand Prix
Alex Brownsell, 30 October 2012
BBC iPlayer launches on Sky+
Maisie McCabe, 30 October 2012
'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps
Ben Hall and Sarah Johnson, 30 October 2012
Immediate Media launches portfolio on Kindle Fire
Nick Batten, 30 October 2012
Domino's Pizza enters movie-streaming fray
Sarah Shearman, 30 October 2012
Microsoft's ad connectivity 'changes the game', says Coplin
Ben Hall and Sarah Johnson, 30 October 2012
 
 
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