| Facebook's algorithm changes make engagement all the more important | | 12 October 2012, 2:30PM |  Facebook recently released an update to its algorithm aimed at strengthening the importance of user engagement with pages.
The shift will mean that Facebook's algorithm - known as Edgerank - will put greater emphasis on the proportion of users who respond to page posts, whether through likes, comments, shares or other interactions.
| | | | Toilet Technology: Two thirds take gadgets to the bathroom [infographic] | | 12 October 2012, 12:45PM |  Next time a colleague passes you a tablet to look at keep this in research in mind. Two thirds of bathroom-breaks are now being accompanied by technology after a study of 2,000 adults revealed that over a third take their phone with them to the toilet, playing games, texting friends or pinging e-mails to co-workers.
| | | | Twitter nation: exhaustive survey finds who uses Twitter, when, and how | | 12 October 2012, 10:20AM |  Beevolve has conducted a rather exhaustive survey of Twitter usage, digging into who uses Twitter and they have sifted through “every minute detail” to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users.
| | | | How five of the top FTSE 250 ecommerce sites can improve online sales | | 12 October 2012, 10:00AM |  Imagine the scenario: you're a retailer and your latest marketing campaign to promote a new product drives thousands of people into your stores. But when the customers arrive they cannot find the products on shelves, so most people leave empty-handed.
| | | | Why you need to find your brand's social-media voice | | 12 October 2012, 8:00AM |  Brands can have difficulty finding their ‘voice’ in social media, but when they get it right, the resulting level of consumer engagement and appreciation makes the effort worthwhile.
For me, one of the most interesting questions in social media is: what does your social voice sound like?
| | | | Will 4G be the next gear-change for The Guardian? | | 11 October 2012, 11:32AM |  I attended the Guardian Media Network's Future of Digital Media event this week to hear the views of three Guardian thought-leaders – Andrew Miller, CEO, Dan Sabbagh, Head of Media and Technology and Anthony Sullivan, Group Product Manager.
| | | | British Party conference season breaks Twitter records with one million tweets | | 11 October 2012, 10:39AM |  Party political conference season has dominated UK Twitter over the last few weeks.
Followers have keenly Tweeted key quotes and messages while following the conference debates on television, while delegates shared comments and pictures from the fringe events and speeches that they attended.
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