Friday 12 October 2012

Digital AM - Yahoo, PPA Advertising Awards, AOP Summit, Betfred, Unilever

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Digital AM
Latest news
Yahoo encourages OMG! faces in latest campaign
Yahoo encourages OMG! faces in latest campaign
by Sarah Shearman
12 October 2012, 09:11AM
Yahoo is encouraging the public to pull OMG! faces, as part of its debut UK integrated campaign to promote its celebrity gossip site omg! UK.
UM London scoops top prizes at PPA Advertising Awards
UM London scoops top prizes at PPA Advertising Awards
by Nick Batten
12 October 2012, 10:32AM
UM London romped home with two of the six categories in last night's PPA Advertising Awards held at the OXO2 on London's South Bank, in the ceremony that has just returned after a five-year hiatus.
AOP Summit: Closing sites helped us increase revenue, says AOL chief
AOP Summit: Closing sites helped us increase revenue, says AOL chief
by Maisie McCabe
12 October 2012, 10:04AM
AOL's decision to close its smaller websites last year has boosted revenue and margin growth despite initially causing "panic" and being viewed as the "beginning of the end", according to a senior AOL executive.
Betfred focuses on football with 'Now even better Fred' push
Betfred focuses on football with 'Now even better Fred' push
by Matthew Chapman
12 October 2012, 10:46AM
Bookmaker Betfred.com is returning to TV with a 'Now even better Fred' campaign that will draw attention to its 'bigger and better' football proposition.
Unilever publishes Flora Cuisine cook book in digital giveaway
Unilever publishes Flora Cuisine cook book in digital giveaway
by Loulla-Mae Eleftheriou-Smith
12 October 2012, 08:52AM
Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.
The Week expands reach with iPhone app launch
The Week expands reach with iPhone app launch
by Nick Batten
11 October 2012, 12:13PM
Dennis Publishing is lauching an iPhone app of its weekly digest title The Week, as the publisher looks to expand its reach into mobile.
Ed Feast hired as group account director at All Response Media
Ed Feast hired as group account director at All Response Media
by Nick Batten
12 October 2012, 09:18AM
All Response Media, the Havas owned customer acquisition agency, has complimented its senior London line up by hiring Ed Feast as group account director, a newly created role.
Also in the news
Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
by Ben Hall, 11 October 2012, 04:45PM
Think BR: Does Twitter get your vote?
by Elliot Parkus, 12 October 2012, 08:30AM
Coca-Cola in talks to buy Spotify stake
by Maisie McCabe, 11 October 2012, 03:10PM
From the blogs
Twitter nation: exhaustive survey finds who uses Twitter, when, and how
Charlotte Henry
12 October 2012, 10:20AM
How five of the top FTSE 250 ecommerce sites can improve online sales
Alan Ng
12 October 2012, 10:00AM
VIP retail
Greg Taylor
12 October 2012, 9:39AM
Most irritating things in media #7: 'Traditional'
TESS ALPS
12 October 2012, 8:45AM
The Future of Entertainment : you're either Live ....or you're dead
Nick Hammond
12 October 2012, 8:25AM
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