Thursday, 4 October 2012

Marketing Daily - BrandMAX 2012; plus Baileys, My-wardrobe.com, Cadbury, Costa and The brand national

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
BrandMAX 2012: 'Social is not a marketing play' says Barclaycard's digital director
Sarah Shearman,
04 October 2012
 

Social media is "not a marketing play, it is a company play",...

Ben Padley: global digital engagement director at Barclaycard
 
 
My-wardrobe.com's Sarah Curran on building an online brand
04 October 2012
 

There is no glass ceiling if you create your own company. Sarah...

My-wardrobe.com's Sarah Curran on building an online brand
 
 
VIDEO: What do women really think about Cadbury's Crispello bar?
Georgina Brazier,
04 October 2012
 

Marketing took to the streets of Hammersmith to ask the public what...

Cadbury's: what do women really think about the new Crispello bar?
 
 
Baileys unveils global relaunch to 'celebrate modern womanhood'
Gemma Charles,
04 October 2012
 

Baileys, Diageo's cream liqueur, is to unveil what it says is its...

Bailey: relaunches with new strapline
 
 
The challenges of taking a regional brand national
04 October 2012
 

The promise of rapid growth holds great appeal for brands looking to...

The challenges of taking a regional brand national
 
 
Cadbury owner Mondelez launches mobile start-up venture
John Reynolds,
04 October 2012
 

Mondelez International, Kraft's global snacks and food arm that owns Cadbury, is...

Bonin Bough: vice president of global media and consumer engagement at Kraft Foods
 
 
VIDEO: What Marketing's Nxt Gen 2012 could do for your career
Staff,
03 October 2012
 

Those hoping to be named one of Marketing's Nxt Gen 2012, run...

VIDEO: What Marketing's Nxt Gen 2012 could do for your career
 
 
Costa returns to TV with singing baristas and biggest digital investment to date
Loulla-Mae Eleftheriou-Smith,
04 October 2012
 

Costa Coffee is returning to TV after a two-year hiatus with a...

Costa Coffee: all-singing baristas in new ad
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
M&S unveils first 'shwopped' product made from unwanted clothes
Matthew Chapman,
04 October 2012
 
Toshiba lines up first music sponsorship activity
Matthew Chapman,
04 October 2012
 
 
 
Blogs
 
 
Why Cancer Research UK’s death threat is wrong
Chris Barraclough
 

Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...

 
 
Helen Edwards: How to avoid segmentation silliness
Helen Edwards
 

If you’re reading this column online, what you won’t see is that the version in print features a cut-out-and-keep panel,...

 
 
Golden opportunities for shoppers and brands in China
Markus Dunke
 

This is the week when Chinese consumers are ready to empty their wallets. Commencing...

 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
Jobs of the Week

Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon

Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London

Freelance Account Director, Gemini Search £200 - £250 per day, City of London

Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London

Sponsorship Consultancy Account Manager, Generate Sponsorship Ltd £30 - £35K, London

Account Manager or Senior Account Manager, Major Players £28000 - £35000 per annum, London

Workflow Controller/ Workflow Coordinator/Document Controller, Gemini Search £15.50 - £22.00 per hour + holiday, London

Senior Account Director, London £55,000, Blue Skies Marketing Recruitment £50000 to £55000 per annum, London

Marketing/Business Development Assistant, Network Marketing £15000 - £18000 per annum + pension, bonus, healthcare, Manchester

PPC Manager, Michael Page Digital £30000 to £35000 per annum, London

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