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 | | | | | Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly. | | |
 | | | | | Social media is "not a marketing play, it is a company play", which should be used across the business and not just as an acquisition tool, according to Ben Padley, global digital engagement director at Barclaycard. | | |
 | | | | | Tesco is to hand consumers control of data on their own shopping habits for the first time, in an attempt to make its Clubcard scheme more transparent. | | |
 | | | | | There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same senten... | | |
 | | | | | Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands. | | |
 | | | | | The Information Commissioners Office (ICO) is threatening to impose a total fine of more than £250,000 on two people it believes are responsible for distributing millions of spam texts. | | |
 | | | | | John Lewis is set to follow in the footsteps of sister brand Waitrose by launching its own rewards scheme. | | |
 | | | | | EasyJet is completing an overhaul of its CRM programme this week, rolling out the "inspire me" tool that has been designed to convert more site visits into sales and launching a US booking site. | | |
 | | | | | Virgin Holidays has appointed Lida to handle its £5 million direct marketing account. | | |
 | | | | | Domino's Pizza has praised Facebook's new ad exchange as a "significant innovation" and committed an ongoing budget to it. | | |
 | | | | | AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux. | | |
 | | | | | Austerity. A word to send a chill down the spines of marketers. According to one commentator, we are still living in what's called "the lipstick economy". | | |
 | | | | | Facebook is gearing up for a push into online retail by running a US trial that allows users to send friends real gifts including Starbucks gift cards, cupcakes and teddy bears. | | |
 | | | | | What does Pinterest's success mean for marketers and advertisers, asks Andy Kahl, director of consumer products, Evidon. | | |
 | | | | | MediaCom has hired David Beale from Vizeum as its managing director of Direct MediaCom UK. | | |
 | | | | | Agencies, advertisers, media owners and investors will all benefit from consolidation in the ad technology industry, writes Ryan Jamboretz, international managing director and chief development officer, Videology Group. | | |
 | | | | | Mercedes-Benz is handing over the storyline for its latest series of ads to Twitter users, for a spot due to air at the weekend during 'The X Factor' on ITV. | | |
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