Friday, 19 October 2012

Breaking news from Brand Republic - Google, Campaign Viral Chart, Trading places, Ofgem, ITV

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Latest news
Google's profits fall 20% to $2.18bn
Google's profits fall 20% to $2.18bn
by Sarah Shearman
19 October 2012, 09:19AM
Google's quarterly profit has plunged despite revenue growth of 45% as the internet giant deals with loss-making hardware business Motorola and lower advertising rates on mobile.
Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
by Ben Hall
19 October 2012, 08:30AM
Brad Pitt's appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner's Red Bull-sponsored daredevil skydive from space that stole the show in this week's most shared ads.
Trading places: this week's people moves
Trading places: this week's people moves
by Matthew Chapman
19 October 2012, 08:57AM
Billington Cartmell founders Ian Billington and Paul Cartmell move on while Guardian News & Media has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across advertising, marketing, media and PR.
Industry view: What is the future of interactive TV advertising?
Industry view: What is the future of interactive TV advertising?
by Matthew Chapman
19 October 2012, 09:20AM
Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising l...
Arif Durrani: Could an embattled Guardian resurrect Project Alesia?
Arif Durrani: Could an embattled Guardian resurrect Project Alesia?
by Arif Durrani
18 October 2012, 08:30AM
"Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago.
Ofgem proposals will force companies to disclose cheapest option
Ofgem proposals will force companies to disclose cheapest option
by John Reynolds
19 October 2012, 09:41AM
Energy companies will be forced to inform customers about the cheapest gas and electricity tariffs they have on offer under new proposals by regulator Ofgem, in a move that has prompted one supplier to respond "cheapest is not always best".
Andy Bagnall to leave ITV
Andy Bagnall to leave ITV
by Maisie McCabe
19 October 2012, 09:16AM
Andy Bagnall, the director of business development at ITV, is leaving the broadcaster next year after 35 years' service with the company in its various iterations.
Minister praises industry crackdown on childhood sexualisation
Minister praises industry crackdown on childhood sexualisation
by Gemma Charles
19 October 2012, 09:00AM
Edward Timpson, the new children's minister, has congratulated brands for tackling the commercialisation and sexualisation of children but threatened action against "unsatisfactory progress", in his first major address to the marketing industry.
Google blunder underlines danger of 'the unexpected' in financial announcements
Google blunder underlines danger of 'the unexpected' in financial announcements
by Matt Cartmell
19 October 2012, 09:51AM
Google's US stock market blunder has underlined the danger of panicking the markets with badly handled financial announcements, according to comms agency bosses.
Opinion
Think BR: Lend me your equity
Think BR: Lend me your equity
by Jamie Robertson
19 October 2012, 08:00AM
Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI.
Think BR: Silicon Valley, move over. Austin is where it's at
Think BR: Silicon Valley, move over. Austin is where it's at
by Peter Veash
19 October 2012, 08:00AM
Austin, Texas is where the digital industry will thrive over the coming years, writes Peter Veash, managing director, The BIO Agency.
Intelligence
If we banish the branding, we'll lose the trust in quality
If we banish the branding, we'll lose the trust in quality
by
19 October 2012, 12:00AM
Consumers will be placed at risk if alcohol and tobacco branding is outlawed, Rory Sutherland argues.
Has the Olympic effect fizzled out already?
Has the Olympic effect fizzled out already?
by Will Youngman
19 October 2012, 08:00AM
In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved?
Also in the news
Newsweek culls print issue after 80 years
by John Reynolds, 18 October 2012, 12:55PM
Emmerdale 40th birthday special attracts peak audience of 10.2m
by Ben Bold, 18 October 2012, 12:44PM
Media Bitch's Diary 18 October
by Media Bitch, 18 October 2012, 03:49PM
Out and About 18 October
by Mark Banham, 18 October 2012, 02:29PM
Latest Blog Entries
Is facebook better than sex?
Chris J Reed, 19 October 2012
Google share price slumps as advertising revenues fall.
Chris Arnold, 19 October 2012
It's not just about Google Glass, Space Elevators and Driverless Cars
Paul Frampton, 18 October 2012
Digital mannequins
Greg Taylor, 18 October 2012
It would be nice if sector share prices anticipated economic trends
Bob Willott, 17 October 2012
Heinz Meanz Business
Jonathan Weeks, 17 October 2012
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