Latest news | | | | | | Google's quarterly profit has plunged despite revenue growth of 45% as the internet giant deals with loss-making hardware business Motorola and lower advertising rates on mobile. | | | | | | | Brad Pitt's appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner's Red Bull-sponsored daredevil skydive from space that stole the show in this week's most shared ads. | | | | | | | Billington Cartmell founders Ian Billington and Paul Cartmell move on while Guardian News & Media has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across advertising, marketing, media and PR. | | | | | | | Is the new wave of 'interactive' TV advertising, as seen by Mercedes and Xbox's recent attempts to harness Twitter and Facebook, adding genuine value to brands? Marketing asked industry experts where the future of interactive television advertising l... | | | | | | | "Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago. | | | | | | | Energy companies will be forced to inform customers about the cheapest gas and electricity tariffs they have on offer under new proposals by regulator Ofgem, in a move that has prompted one supplier to respond "cheapest is not always best". | | | | | | | Andy Bagnall, the director of business development at ITV, is leaving the broadcaster next year after 35 years' service with the company in its various iterations. | | | | | | | Edward Timpson, the new children's minister, has congratulated brands for tackling the commercialisation and sexualisation of children but threatened action against "unsatisfactory progress", in his first major address to the marketing industry. | | | | | | | Google's US stock market blunder has underlined the danger of panicking the markets with badly handled financial announcements, according to comms agency bosses. | | | | Opinion | | | | | | Wonga has to show how its sponsorship of Newcastle United will benefit both the football club and the region, writes Jamie Robertson, director, Ipsos ASI. | | | | | | | Austin, Texas is where the digital industry will thrive over the coming years, writes Peter Veash, managing director, The BIO Agency. | | | | Intelligence | | | | | | Consumers will be placed at risk if alcohol and tobacco branding is outlawed, Rory Sutherland argues. | | | | | | | In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved? | | | | | | Latest jobs | | | | | | | |
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