Thursday 11 October 2012

Global Bulletin from Brand Republic - Lance Armstrong, Unilever, One Direction, Razorfish, WPP

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Global bulletin
Latest news
Nike continues to back Lance Armstrong
Nike continues to back Lance Armstrong
by Ben Bold
11 October 2012, 11:41AM
Nike is standing by Lance Armstrong despite US anti-doping authorities describing the cyclist as a "serial cheat" who ran "the most sophisticated, professionalised and successful doping programme that sport has ever seen".
Unilever confirms £3bn media roster
Unilever confirms £3bn media roster
by Maisie McCabe
08 October 2012, 04:45PM
Unilever has confirmed the reappointment of Mindshare as its media agency for Western Europe including the UK and PHD to the global communication planning brief for the bulk of its brands.
Pepsi pits One Direction against NFL star in Live For Now push
Pepsi pits One Direction against NFL star in Live For Now push
by Loulla-Mae Eleftheriou-Smith
11 October 2012, 09:56AM
Pepsi's 'Live for Now' campaign starring UK pop act One Direction battling NFL player Drew Brees has premiered on the brand's social media channels.
Asia-Pacific to be largest ad market by 2014
Asia-Pacific to be largest ad market by 2014
by Maisie McCabe
11 October 2012, 10:40AM
Asia-Pacific is expected to overtake North America to become the biggest regional ad market by the end of 2014, fuelled by an expansion in digital advertising and growth in China, new research suggests.
Razorfish lands global DHL digital business
Razorfish lands global DHL digital business
by Anne Cassidy
11 October 2012, 10:20AM
DHL, the logistics company, has hired Razorfish as its global lead digital agency.
WPP launches agency to handle Pfizer business
WPP launches agency to handle Pfizer business
by Jeremy Lee
11 October 2012, 10:00AM
WPP has set up a new agency, called The Reality Shop, to service the newly won consolidated £5 million UK Pfizer account.
Carlsberg hires ex-Pepsi marketer Moradpour for global brand growth
Carlsberg hires ex-Pepsi marketer Moradpour for global brand growth
by Loulla-Mae Eleftheriou-Smith
10 October 2012, 02:08PM
Carlsberg has appointed ex-Pepsi marketer Thomas Moradpour as the vice president of the Carlsberg brand.
Also in the news
Carlsberg hires ex-Pepsi marketer Moradpour for global brand growth
by Loulla-Mae Eleftheriou-Smith, 10 October 2012, 02:08PM
Omega Pharma in £50m media review
by Nick Batten, 11 October 2012, 08:00AM
Mondelez fuses Oreo and Cadbury Dairy Milk
by , 08 October 2012, 12:03PM
Dove hands BBH global brief for men's range
by Anne Cassidy, 11 October 2012, 08:00AM
EBay reveals retail-style browsing for 'female-friendly' strategy
by Loulla-Mae Eleftheriou-Smith, 11 October 2012, 10:59AM
The top 10 weird Bond tie-ups that time forgot
by Ben Bold, 05 October 2012, 11:43AM
From Singapore - Chris Reed on partnership marketing
Newcastle United take the $ and run......fast
09 October 2012, 3:53AM
Samsung's own goal with negative Chelsea FC brand association
08 October 2012, 4:20AM
Music brands tune up for xmas battle
04 October 2012, 1:51AM

Global Voices - posts from around the world

Can agencies benefit by developing and building apps in countries where wages are lower?
10 October 2012, 7:23PM
A Mobile Future?
09 October 2012, 7:59PM
946 years on
28 September 2012, 11:32AM
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