The Wall > Digital advertising falls at the New York Times, but paywall subscribers climb

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Digital advertising falls at the New York Times, but paywall subscribers climb 25 October 2012, 3:05PM The New York Times has reported a fall in digital advertising revenues among worse than expected results today. Digital ad revenue fell by 2.2% in the third quarter, and was down 2% in the first nine months, with no better news expected in the final quarter of the year. Five Things You Need to know about the future of digital communications 25 October 2012, 11:52AM We all know the digital world is innovating at exponential speed and marketers are playing constant catch up. Indeed, IBM's recent Global CEO Study shows that organisations feel they are being bombarded by change and struggling to keep up. Consumers find online ads creepy and want a social media dislike button 25 October 2012, 11:18AM Adobe has some new US research out looking at consumer reaction to online advertising and it is’t good news. Consumers don’t like it. While almost 70% of those polled were using social media, and over half had liked a brand page, 68% found online ads ‘annoying’ and ‘distracting’. Facebook shares surge as Zuckerberg talks mobile revenue and Instagram 25 October 2012, 9:02AM What an odd year it has been for Facebook. It began with a disastrously overpriced flotation that has seen its $38 IPO price shredded on the markets troubled by the sudden thought that it can not make money out of mobile — despite some predicting otherwise. Bond, brands and social: product placement and online buzz 24 October 2012, 3:34PM Hold on to your seats. Bond is back following a starring role in the Olympic opening ceremony and promises to be better than ever. Expect the clichés: girls, guns, gadgets, glamour. But the question on many lips (have I spent too much time in marketing environments?) is "what about the product placement?" Chelsea is the most social Premiership club and Man Utd is top for search 24 October 2012, 12:01PM While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research. The two clubs’ positions are reversed again when it comes to social media, with the London club leading the way thanks in part to more people sharing links to the Chelsea on the Google+ social network. Brand journalism is the future for digital marketing, but it must be authentic 24 October 2012, 9:37AM Does brand journalism and content marketing represent the future of digital marketing? That was certainly the message from a recent panel discussion hosted by Outbrain. Leading voices from the industry pointed to the increasingly important role of content marketing and the growing trend for brand journalism that has emerged hand in hand with social media. If a picture is worth a thousand words, why are you still using words 24 October 2012, 9:09AM For copywriters, the scene will be familiar. A brief lands on your desk and all of the pertinent details are there - the message, the audience, the tone - everything you need to start tapping away at your keyboard. Zynga closes UK office, closes games and axes 150 staff 24 October 2012, 8:09AM We have already seen stocks in social networking firms quickly decline this year and last night more of the bubble burst as social gaming firm Zynga announced, timed to coincide with the launch of the iPad Mini, that it was cutting 5% of its 3,200 workforce. Clark Kent quits Daily Planet to start the next Huffington Post 23 October 2012, 2:24PM What hope is there for print if even some of its longest serving exponents are quitting to go online. The latest to make the leap, quite literally, is Superman. In the latest issue of the DC Comics’ hero series, which is out tomorrow, Superman’s alter ego Clark Kent has what is described as a “Jerry Maguire” style moment and quits the Daily Planet in a feat of pique. 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