| The perfect threesome - social media, mobile and experiential? | | 16 October 2012, 2:36PM |  Consumers are no longer passive spectators of marketing activity - they expect to be active participants in brand conversations and campaigns. Experiential marketing fulfils this demand by taking engaging, interactive and memorable brand experiences directly to consumers - driving awareness, trial, conversations, content and generating a strong impact on purchase propensity.
| | | | | | | | | | | | | The New York Times to follow China web launch with site in Brazil | | 15 October 2012, 10:58AM |  The New York Times is planning to launch a Portuguese-language website for Brazil next year as it seeks to grow its brand internationally.
The news follows the beta launch of a Chinese-language site in June. Both launches help seal its position as the world’s largest newspaper and come ahead of the arrival of in November of Mark Thompson, the former BBC director-general, as its new chief executive.
| | | | | | | Pioneers of Digital: Stephen Fry talks Twitter and Steve Jobs in the new book | | 15 October 2012, 7:55AM | 
Last week we published an excerpt about Martha Lane Fox from a book I have co-written with Dr. Paul Springer from Buckinghamshire University. We interviewed Stephen Fry because of his early adoption of technology (his first computer was not an Apple Mac) and his pertinence in using social media channels (not just Twitter) to tell his story and those of hundreds of others to his millions of fans. In this excerpt, we shed light on what triggered his foray into Twitter, how seriously he takes the responsibility of having so many followers, and why Steve Jobs is such an influencer of his.
| | | | Facebook's algorithm changes make engagement all the more important | | 12 October 2012, 2:30PM |  Facebook recently released an update to its algorithm aimed at strengthening the importance of user engagement with pages.
The shift will mean that Facebook's algorithm - known as Edgerank - will put greater emphasis on the proportion of users who respond to page posts, whether through likes, comments, shares or other interactions.
| | | | Toilet Technology: Two thirds take gadgets to the bathroom [infographic] | | 12 October 2012, 12:45PM |  Next time a colleague passes you a tablet to look at keep this in research in mind. Two thirds of bathroom-breaks are now being accompanied by technology after a study of 2,000 adults revealed that over a third take their phone with them to the toilet, playing games, texting friends or pinging e-mails to co-workers.
| | | | Twitter nation: exhaustive survey finds who uses Twitter, when, and how | | 12 October 2012, 10:20AM |  Beevolve has conducted a rather exhaustive survey of Twitter usage, digging into who uses Twitter and they have sifted through “every minute detail” to generate statistics ranging from bio, tweets, account types, categories to even the background color preference of Twitter users.
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Today is Ada Lovelace day. Lovelace, 
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