The Wall > Brands need to make websites more social to increase purchase

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Brands need to make websites more social to increase purchase [infographic] 10 October 2012, 3:02PM Tweet While social media is booming one area that is not is social commerce. It is struggling to take off and this study and infographic from media agency MPG Media Contacts and Lightspeed Research points to the lack of social media included on ecommerce sites. Social Media Newsgathering Tips for journalists (and others) 10 October 2012, 2:34PM Tweet A good addition here to the tips for journalists using social media file from the Wall Street Journal. Social media and journalism have developed a symbiotic relationship evidenced as we reported recently by a study showing many UK journalists say they "can't work without social media. It is only some on the fringes who continue to argue that social media destroying good journalism. That is simply not true. Search spend is slowing, but paid search remains key to digital marketing strategy 10 October 2012, 11:53AM Tweet Forrester recently released a forecast that people in the search industry may find a little disquieting. These gods of digital marketing research are predicting that year-on-year growth in paid search is set to slow to 19% in the current year. This is compared to 31% for last year and 24% between 2009 and 2010. 10 Twitter Tips for David Cameron #CPC12 10 October 2012, 9:53AM Tweet As David Cameron gives his speech today at the Conservative Party Conference it comes during his first week on Twitter. The PM has been off to a flying start quickly hitting 100,000 followers and showing us he can use a hashtag or two and attach plenty of images. Lord Sugar talks social media and his Twitter rivalry with Piers Morgan [video] 09 October 2012, 2:39PM Tweet Speaking at an advertising event hosted by Nabs last week, Lord Sugar (@lord_sugar) took questions from the 500 strong audience via a live Twitter wall. When asked about his thoughts on how social media shapes consumer habits, as well as his love/hate twitter relationship with his big Twitter rival Piers Morgan, Lord Sugar responded by calling him a "twat". Girls Aloud are back with cryptic website and new Twitter accounts 09 October 2012, 12:00PM Tweet Never mind Boris Johnson, David Cameron and Conservative Party Conference, the big news flying around the social web today is the return of girl band Girls Aloud. Formed as part of Simon Cowell’s one off battle of the sexes “Popstars – The Rivals”, the five piece had been on sabbatical, with members releasing their own material, and Cheryl Cole featuring on Cowell’s X-Factor. Obama dominates on Twitter and leads Romney in viral battle [infographic] 09 October 2012, 10:29AM Tweet The race for the White House is in full swing, but which candidates' video ads and tweets are attracting the most attention across social media? We’ve two infographics here. The first has been put together by Unruly Media tracking the number of shares each candidate’s video content receives across Twitter, Facebook and the blogosphere. Pioneers of Digital: Martha Lane Fox talks entrepreneurship and technology 09 October 2012, 8:24AM Tweet Last week, a book I have co-written with Dr. Paul Springer from Buckinghamshire University was published in the UK. Pioneers of Digital tells the stories of twenty leaders in advertising, marketing search and social media who have done incredible things on the web. Pretty Polly app offers discounts for your worst sock pics 08 October 2012, 3:01PM Tweet Nice idea here from Pretty Polly to promote its new Secret Socks range. It asks women to upload a pic of their dodgiest socks to get a discount from 10%-100%. The campaign echoes what some other fashion brands have done such as Uniqlos tweet to get the price down and shoe brand Miista giving a greater discount if the person who tweets has a high ranking on Klout. Google changes spark call for more integrated SEO 08 October 2012, 2:30PM Tweet With Google researching the possibility of reducing its page one search results from ten to seven and favour due to be given to paid results on Google shopping, it is time companies revisited their overall spend to ensure they are getting the most from their budget. BR Insight Gain an Edge With 2012â€?s Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... Transforming The Mobile User Experience: A True Story (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... 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