marketing your business online: The Wall > Three Myths of social media ROI

Monday 29 October 2012

The Wall > Three Myths of social media ROI

Three Myths of social media ROI [infographic]

29 October 2012, 3:48PM

Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.

Social media and tech are key parts of the Bin Laden Raid, says author

29 October 2012, 12:51PM

The raid that killed Osama Bin Laden took place almost 18 months ago, but the story has continued to buzz throughout the US presidential election. Take a look at Twitter and bin Laden is everywhere.

With Twitter snapping at its heels Facebook needs to start monetizing its mobile presence

29 October 2012, 10:37AM

With over 900 million users worldwide, and 543 million monthly active users on mobile, Facebook is a marketer's dream come true. But with recent stories of falling share prices, the social network giant has been exploring new ways of growing its revenue through targeted advertising beyond its website and apps. And it's just in time.

Tips for PRs when dealing with tech journalists

28 October 2012, 4:42PM

For perhaps as long as there has been the profession of public relations, there has been tension from the journalists served by this industry. I often see journalists complaining, frequently on Twitter, about poor approaches from PRs.

Turning SEO Link Building into SEO Audience Targeting with Twitter profiling

26 October 2012, 11:17AM

Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst.

Facebook: Brands get five times more reach with paid media

26 October 2012, 10:06AM

Another day, and another look at the real effectiveness of social media. Today ComScore and Facebook have their turn at answering these questions in research that makes that case for what paid media can deliver over earned media.

Twitter signs up more than 2,000 partners for expanded Tweets

26 October 2012, 9:06AM

Twitter has given an update on how its expanded Tweet programme is going, which it introduced with a few media partners back in July.

The expanded tweets was a play by Twitter to both make Tweets more valuable, with content previews, photos and videos right within a Tweet, and the platform more sticky.

The redesign of StumbleUpon: the impact for advertisers and consumers

26 October 2012, 8:17AM

With StumbleUpon launching its re-vamped sharing portal this week, the conversation around sharing and content discovery is reignited. The portal is now more closely aligned in look and connectivity with other properties like Pinterest and showcases features that ensure the interests of the users' community are pooled with friends.

Digital advertising falls at the New York Times, but paywall subscribers climb

25 October 2012, 3:05PM

UPDATE - Shares in The New York Times have tumbled by almost 22% today as markets react to its “shockingly weak” advertising results.

The New York Times today reported a fall in digital advertising revenues and worse than expected overall results.

Five Things You Need to know about the future of digital communications

25 October 2012, 11:52AM

We all know the digital world is innovating at exponential speed and marketers are playing constant catch up. Indeed, IBM's recent Global CEO Study shows that organisations feel they are being bombarded by change and struggling to keep up.