| Chelsea is the most social Premiership club and Man Utd is top for search | | 24 October 2012, 12:01PM | |  While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research.
The two clubs’ positions are reversed again when it comes to social media, with the London club leading the way thanks in part to more people sharing links to the Chelsea on the Google+ social network.
| | | | Brand journalism is the future for digital marketing, but it must be authentic | | 24 October 2012, 9:37AM | |  Does brand journalism and content marketing represent the future of digital marketing? That was certainly the message from a recent panel discussion hosted by Outbrain.
Leading voices from the industry pointed to the increasingly important role of content marketing and the growing trend for brand journalism that has emerged hand in hand with social media.
| | | | | | | Zynga closes UK office, closes games and axes 150 staff | | 24 October 2012, 8:09AM | | 
We have already seen stocks in social networking firms quickly decline this year and last night more of the bubble burst as social gaming firm Zynga announced, timed to coincide with the launch of the iPad Mini, that it was cutting 5% of its 3,200 workforce.
| | | | | | | Twitter looks to Facebook as it tests "like" button | | 23 October 2012, 11:55AM | |  It looks like Twitter are taking a lead from Facebook and bringing in “Likes” instead of Favourites.
The Favourite button has become more and more prominent in Twitter with users using the feature to store tweets they don’t want to lose, normally things like stats and links, but don’t always want to retweet.
| | | | How brands can benefit from self-service on Facebook | | 23 October 2012, 11:31AM | |  For many customers wanting to pay their bills, check their balance, track an order or simply find information online has become a highly convenient way to self-serve.
But what's next? At the moment, it seems that many organisations with a business-to-consumer relationship have a Facebook or social media presence to some degree.
| | | | | | | Facebook should begin charging brands for their fans | | 22 October 2012, 2:57PM | |  Interesting piece of comment on Ad Age here arguing that Facebook should forget traditional advertising efforts, as they are not working, and start to charge for what is working.
Namely, charge brands for the fans that they attract to their Facebook pages.
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