| Latest news | |  | | | | | Lucozade is calling time on its 20-year sponsorship of the Premier League, as the energy and sports-drink brand looks to shift its strategic focus toward research into nutrition-enhancing products. | | |  | | | | | Vodafone will attempt to attract tech-minded consumers with a leasing service for mobile devices that will allow them to switch smartphones every 12 months. | | |  | | | | | EE has announced the pricing of its 4G mobile service, which launches next Tuesday (30 October), starting from £36 per month for a package including 500MB of data. | | |  | | | | | Children's charity Barnardo's is rethinking its 'Believe in children' brand positioning, in a drive to be more aggressive in its fundraising. | | |  | | | | | Linda McCartney, the late wife of Sir Paul McCartney, is set to feature in animated form for a TV campaign advertising her eponymous meat-free chilled-food range. | | |  | | | | | Grey Group, the WPP-owned agency network, has agreed to acquire a majority stake in ArtM, a full service integrated agency in China. | | |  | | | | | Oakley has become the latest brand to end its sponsorship of disgraced cyclist Lance Amstrong. | | |  | | | | | Rara, the UK-based digital music start-up, is embarking on its first global marketing push as part of its efforts to build the brand in a highly competitive market. | | |  | | | | | AG Barr drinks including Irn-Bru, Rubicon fruit juice and Strathmore spring water will be supplied at the Glasgow 2014 Commonwealth Games. | | | | | Opinion | |  | | | | | Fifa has outlined its ambition for licensing to be an ever more essential part of its brand-building activity, writes Jessica Blue, event director, Advanstar Licensing. | | |  | | | | | Brands looking to enter the German market should learn a little bit of history, writes Daniel Plettenberg, managing director, Valor Research. | | | | | Intelligence | |  | | | | | Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom. | | |  | | | | | In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved? | | | | | | | Latest jobs | | | | | | Account Director | | Recruiter Hanson Search | | Salary Up to £50,000 | | Location Central London | | |  | | |
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