Wednesday, 24 October 2012

Digital AM - Facebook's $150m mobile revenues, Apple, Danone, IAB Engage 2012, O2, Yahoo

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Latest news
Facebook reveals mobile revenues of $150m
Facebook reveals mobile revenues of $150m
by Sarah Shearman
24 October 2012, 09:30AM
Facebook's Mark Zuckerberg has revealed that 14% of the company's ad revenue is coming from mobile in order to "dispel this myth that Facebook can't make money on mobile", as the social network reported $1.26bn revenue for the third quarter.
Apple shaves £60 off iPad with Mini launch
Apple shaves £60 off iPad with Mini launch
by Daniel Farey-Jones
24 October 2012, 09:33AM
In the battle of the seven-inch tablets this Christmas, Apple has priced its iPad Mini starting at £269, twice the price of Amazon's Kindle Fire and £100 more than Google's Nexus 7.
Danone to build Badoit brand in the UK
Danone to build Badoit brand in the UK
by Sarah Shearman
24 October 2012, 11:00AM
Danone is embarking on a fresh marketing strategy to build its sparkling water brand Badoit in the UK.
Arif Durrani: Embracing digital as standard
Arif Durrani: Embracing digital as standard
by Arif Durrani
24 October 2012, 08:30AM
Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been asked to share my thoughts on the evolving world of internet advertising.
O2 to launch major mobile data initiative in 2013
O2 to launch major mobile data initiative in 2013
by Noelle McElhatton and Sarah Shearman
24 October 2012, 09:36AM
O2 is to launch a service next year allowing customers access to their mobile data, in a "win-win" move that will allow for better targeting of deals to O2 customers, and form the mobile brand's response to the Government's open data access initiativ...
Children spend as much time surfing the net as watching TV says Ofcom
Children spend as much time surfing the net as watching TV says Ofcom
by Loulla-Mae Eleftheriou-Smith
23 October 2012, 02:41PM
Children aged between 12 and 15 have been found to be spending as much time on the internet as they do watching TV, a first for this group, according to a new report on children's media habits from Ofcom.
Yahoo's Marissa Mayer says changing mobile is 'top priority'
Yahoo's Marissa Mayer says changing mobile is 'top priority'
by Sarah Shearman
23 October 2012, 11:15AM
Yahoo's new chief executive Marissa Mayer has outlined her vision for the business, citing mobile as its "top priority", as the same time as the company reported better than expected quarterly results.
Also in the news
21st Century women stay loyal to the glossy says YouGov research
by Nick Batten, 23 October 2012, 12:05PM
Littlewoods to mount live Facebook TV gadget show
by Matthew Chapman, 23 October 2012, 10:41AM
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