Tuesday, 9 October 2012

Marketing Daily - Vodafone in turmoil as Crook jons Starbucks; plus Nike, Smirnoff, IAB, E.ON and British Gas

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Vodafone in turmoil as Crook joins Starbucks
John Reynolds,
09 October 2012
 

Vodafone's marketing operations have been plunged into further uncertainty by the decision...

Danielle Crook: leaving Vodafone
 
 
Smirnoff axes 'Nightlife Exchange'
Alex Brownsell,
09 October 2012
 

Smirnoff is scrapping its multimillion-pound 'Nightlife Exchange Project' global experiential activity after...

Smirnoff: dropping activity
 
 
Nike appoints fresh UK chief in restructure
John Reynolds,
09 October 2012
 

Nike has appointed its marketing director for Northern Europe Nicole Hubbard as...

Nike: marketing restructure
 
 
British Gas promotes Will Orr
Matthew Chapman,
09 October 2012
 

British Gas has promoted its director of marketing and insight, Will Orr,...

British Gas: promoted Will Orr
 
 
E.ON alters ad strategy in move to loyalty focus
Matthew Chapman,
09 October 2012
 

E.ON is dropping its animated style of ads, introduced in 2009, in...

E.ON: moving on from animated style
 
 
FMCG firms help push digital adspend to record high of £2.6bn
Sarah Shearman,
09 October 2012
 

Video, social and mobile adspend has hit record levels as brands seek...

Tim Elkington: research chief, IAB
 
 
Motorola pours 'record-breaking' investment into UK for Razr push
Matthew Chapman,
09 October 2012
 

Motorola is pouring ''record-breaking levels of investment" into its UK marketing as...

Motorola Razr i: UK ad push
 
 
Jägermeister readies UK TV debut
Loulla-Mae Eleftheriou-Smith,
09 October 2012
 

Jägermeister is preparing its first foray into TV advertising in the UK...

Jägermeister: making TV debut
 
 
Promotion: Brand Republic Virtual Summit 2012 â€" live 10th and 11th October!
Hear from Andrex, Tesco, O2, Unilever and more in our first ever virtual summit. Limited free VIP seats available here.
 
Also in the News
 
Mondelez fuses Oreo and Cadbury Dairy Milk
08 October 2012
 
Batiste debuts TV ad after 30 years on shelves
Loulla-Mae Eleftheriou-Smith,
08 October 2012
 
 
 
Blogs
 
 
Could Morrisons be the new sponsor of the Football League?
John Reynolds
 

Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...

 
 
Does advertising self regulation need more teeth?
Jeremy Stern
 

Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...

 
 
Why Cancer Research UK’s death threat is wrong
Chris Barraclough
 

Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...

 
 
Helen Edwards: How to avoid segmentation silliness
Helen Edwards
 

If you’re reading this column online, what you won’t see is that the version in print features a cut-out-and-keep panel,...

 
 
Golden opportunities for shoppers and brands in China
Markus Dunke
 

Tweet This is the week when Chinese consumers are ready to empty their wallets. Commencing yesterday, the National Day...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge With 2012’s Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
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Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
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