Thursday, 18 October 2012

Marketing Daily - Cameron 'mistake' throws energy sector into turmoil; plus mass-market cars, Vauxhall, Eurostar and Microsoft

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Cameron 'mistake' throws energy sector into turmoil
Matthew Chapman,
18 October 2012
 

David Cameron has thrown the energy suppliers into chaos by claiming next...

David Cameron: UK prime minister introduces energy legislation
 
 
Death of the mass-market car brand
Alex Brownsell,
18 October 2012
 

Mid-market automotive brands such as Vauxhall, Fiat and Renault are struggling to...

Death of the mass-market car brand
 
 
Microsoft struggles to keep pace with Apple and Google
Sarah Shearman,
18 October 2012
 

Microsoft has dominated technology over the past decade. Earlier this month, however,...

Microsoft struggles to keep pace with Apple and Google
 
 
Vauxhall exploits World Cup qualifier farce with tongue-in-cheek ad
Ben Bold,
18 October 2012
 

Vauxhall has capitalised on the farrago surrounding Tuesday's rained-off England v Poland...

Vauxhall Cascada: promoted during the England v Poland match in Warsaw
 
 
Eurostar summer bookings flat despite Olympics sponsorship
Loulla-Mae Eleftheriou-Smith,
18 October 2012
 

Eurostar's passenger numbers remained flat during its third quarter, which included the...

Eurostar: 2011 TV campaign starring Jarvis Cocker
 
 
EBay boosts marketing spend ahead of busy Christmas shopping season
Sarah Shearman,
18 October 2012
 

EBay has reported a 14% rise in third quarter profits and boosted...

eBay: reports 14% rise in third quarter profits
 
 
Robinson's Fruit Shoot recall knocks £12m off year-on-year sales
Ben Bold,
18 October 2012
 

Britvic's Fruit Shoot product recall accounted for a £12m year-on-year fall in...

Robinson's Fruit Shoot: product recall contributed to £12m year-on-year fall
 
 
Champions of Design: Christian Louboutin
Staff,
17 October 2012
 

The designer's shoes continue to push the boundaries of high fashion, 20...

Champions of Design: Christian Louboutin
 
 
 
 
Blogs
 
 
It’s not just about Google Glass, Space Elevators and Driverless Cars
Paul Frampton
 

Tweet Many thousands have been there, but millions more would give their Googling fingers to be invited into Google's Palo...

 
 
Heinz Meanz Business
Jonathan Weeks
 

Tweet Tough economic times do not mean that innovation isn't insightful writes Jon Weeks, Director in Ipsos Marketing The...

 
 
Helen Edwards: Step away from the PowerPoint
Helen Edwards
 

As a young account manager in advertising, one of my duties was to ensure that the slides for big meetings...

 
 
Why is it so hard for big businesses to create successful new brands?
Jeremy Davies
 

Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...

 
 
Helen Edwards: Why the ‘b-word’ spells bad times for brands
Helen Edwards
 

You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
 
 
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