Marketing Daily - IAB ENGAGE SPECIAL: Brands 'must be authentic' for Twitter success. Plus Huggies, Pernod Ricard, Debenhams, and Adobe

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   IAB Engage: Brands 'must be authentic' for Twitter success, says CEO Sarah Shearman, 25 October 2012   Twitter is planning to "significantly expand" the interest based targeting on its...     IAB Engage: What does a data journalist make of brands releasing customer data? Daniel Farey-Jones, 25 October 2012   Brands' moves to open up data to customers, under pressure from the...     IAB Engage: One third of UK businesses not confident in social Sarah Shearman, 25 October 2012   More than half of UK organisations have adapted their business strategies to...     Brand of the Year 2012 shortlist Staff, 24 October 2012   Marketing's journalists, together with The Marketing Society, present their shortlist of brands...     Huggies brand axed after failing to 'command loyalty' among consumers Loulla-Mae Eleftheriou-Smith, 25 October 2012   Kimberly Clark is dropping its nappy brand Huggies from the UK and...     Pernod Ricard's Thierry Billot: price cuts are a dead end Nicola Kemp, 25 October 2012   Pernod Ricard's managing director of brands says creativity and innovation are central...     Debenhams to launch first Christmas TV campaign in six years Matthew Chapman, 25 October 2012   Debenhams is to launch a Christmas TV campaign for the first time...     Adobe marketer explains 'provocative' campaign Sarah Shearman, 25 October 2012   "Marketing is not BS" and it is "time to dispel this myth",...     Champions of Design: Harley-Davidson Staff, 24 October 2012   Once favoured by the likes of Elvis Presley, the US motorcycle brand...       Also in the News   Nike sells Umbro for £139m to Iconix Brand Group Matthew Chapman, 25 October 2012   Email marketing approval ratings hit all time high, claims research Matthew Chapman, 25 October 2012   Kellogg signs deal with C4 to promote Krave Maisie McCabe, 25 October 2012       Blogs     Happiness Matters: Why Happy Marketers are More Motivated Brand Learning   Tweet Share Tweet This post is provided by Michele McGrath,...     Helen Edwards: Deluded campaign ignores Post Office disorder Helen Edwards   Tweet Share Downton Abbey has become our equivalent of the...     It’s not just about Google Glass, Space Elevators and Driverless Cars Paul Frampton   Tweet Share Tweet Many thousands have been there, but millions...     Heinz Meanz Business Jonathan Weeks   Tweet Share Tweet Tough economic times do not mean that...     Helen Edwards: Step away from the PowerPoint Helen Edwards   Tweet Share As a young account manager in advertising, one...             Whitepapers     Transforming The Mobile User Experience (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... 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