Wednesday 31 October 2012

Breaking news from Brand Republic - Branston, comms spend, Jimmy Savile, EE, Tesco

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Latest news
Branston sold to Japanese vinegar maker for £92.5m
Branston sold to Japanese vinegar maker for £92.5m
by John Reynolds
30 October 2012, 01:51PM
Branston Pickle, the 90-year-old brand, is being sold to Japanese vinegar maker Mizkan for £92.5m.
House of Lords probes impact of comms spend
House of Lords probes impact of comms spend
by Matt Cartmell
31 October 2012, 09:32AM
The House of Lords is reviewing the value of its comms activities after the collapse of coalition efforts to modernise the Second Chamber.
Edelman's Ed Williams helping Mark Thompson over Jimmy Savile issue
Edelman's Ed Williams helping Mark Thompson over Jimmy Savile issue
by Matt Cartmell
31 October 2012, 09:41AM
Edelman UK's boss Ed Williams is handling former BBC director-general Mark Thompson's personal PR as he comes under growing pressure over the Jimmy Savile scandal.
EE takes over newspapers and outdoor for 4G marketing assault
EE takes over newspapers and outdoor for 4G marketing assault
by Sarah Shearman
31 October 2012, 09:25AM
EE has today unleashed the above-the-line activity of its estimated £100m 4G launch campaign, with ads dominating newspapers and appearing on every digital outdoor site in the UK.
Tesco relaunches YouTube channels
Tesco relaunches YouTube channels
by Matthew Chapman
31 October 2012, 09:10AM
Tesco has relaunched and simplified its YouTube channels as part of a wider strategy to produce a coherent and unified social media strategy.
Disney acquires Star Wars and Indiana Jones franchises for $4bn
Disney acquires Star Wars and Indiana Jones franchises for $4bn
by Daniel Farey-Jones
30 October 2012, 09:00PM
'Star Wars' creator George Lucas has agreed to sell his company, Lucasfilm, to entertainment giant Disney for $4.1bn (£2.5bn), and a new 'Star Wars' film is planned for 2015.
Acer signs up Megan Fox in move to 'premium' positioning
Acer signs up Megan Fox in move to 'premium' positioning
by Matthew Chapman
31 October 2012, 08:10AM
Acer , the Taiwanese computing brand, has signed up Megan Fox for a global ad campaign, as its new marketing director Michael Birkin seeks to make the brand more "aspirational" and occupy a more premium positioning.
Huffington Post and Campaign team up for branded content debate
Huffington Post and Campaign team up for branded content debate
by Staff
31 October 2012, 09:46AM
Key brands and agencies will debate how to get the most out of the growing area of branded content at a panel event next Tuesday (6 November), hosted by The Huffington Post, in association with Campaign.
Merlin Entertainments promotes Nicky Marsh to divisional role
Merlin Entertainments promotes Nicky Marsh to divisional role
by Loulla-Mae Eleftheriou-Smith
31 October 2012, 08:00AM
Merlin Entertainments has appointed Nicky Marsh as the marketing director of its "midway" division to lead its short-stay attractions, including waxworks Madame Tussauds.
Opinion
Helen Edwards: Starbucks denials can't mask management failures
Helen Edwards: Starbucks denials can't mask management failures
by Helen Edwards
31 October 2012, 09:00AM
If we accept that Starbucks' failure to pay UK tax is down to meagre profits, it still reflects terribly on the chain.
Think BR: Facebook likes mobile
Think BR: Facebook likes mobile
by Mark-Anthony Baker
31 October 2012, 08:30AM
We should all be cheered by Facebook's unexpected mobile success, writes Mark-Anthony Baker, director and head of strategy, Fetch.
Intelligence
Data transparency builds trust
Data transparency builds trust
by Scott Meyer
31 October 2012, 08:30AM
Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.
Celebrity pulling power on the wane
Celebrity pulling power on the wane
by Kim Benjamin
31 October 2012, 08:30AM
Is the tide now turning on the sea of famous faces appearing in advertising.
Also in the news
Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
by , 31 October 2012, 08:30AM
VIDEO: Danny Rogers on a year of sporting success and the PR industry in 2012
by Danny Rogers, 31 October 2012, 08:00AM
Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity
by Craig Mawdsley, chief strategy officer, AMV BBDO, 30 October 2012, 02:19PM
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