marketing your business online: The Wall > American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'

Tuesday 30 October 2012

The Wall > American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'

American Apparel causes Twitter outrage with 'Hurricane Sandy Sale'

30 October 2012, 2:58PM

When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have failed at social media, but this does not apparently stop other brands copying these mistakes over and over again.

Hacking Hurrricane Sandy - online community comes together against storm

30 October 2012, 12:42PM

We all know the increasingly outdated and cliched image of hackers – a young, socially awkward man, in a basement causing chaos (this despite the best efforts of Angelina Jolie). There is now a more socially aware type of hacker coming to the fore, using social media and opensource tools to build digital projects to help their community.

Ann Summers shows how to keep a grip rapidly growing online community

30 October 2012, 10:27AM

Its clear that the internet's function as a 'two-way communication channel' has revolutionized the traditional relationship between an organisation and its public. However with the word 'social' now dominating internet lingo, the term 'two-way communication channel' becomes a dated understatement.

Obama campaign shows how digital has changed politics 2.0 for all

30 October 2012, 9:12AM

A nice little ad here from Barack Obama’s campaign that seems to perfectly illustrate the impact that digital has had on politics during this Presidential Election campaign. It features Walter, a 91-year-old World War II veteran, at home with his phone and his laptop making telephone canvassing calls for the Obama campaign.

Three Myths of social media ROI [infographic]

29 October 2012, 3:48PM

Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.

Social media and tech are key parts of the Bin Laden Raid, says author

29 October 2012, 12:51PM

The raid that killed Osama Bin Laden took place almost 18 months ago, but the story has continued to buzz throughout the US presidential election. Take a look at Twitter and bin Laden is everywhere.

With Twitter snapping at its heels Facebook needs to start monetizing its mobile presence

29 October 2012, 10:37AM

With over 900 million users worldwide, and 543 million monthly active users on mobile, Facebook is a marketer's dream come true. But with recent stories of falling share prices, the social network giant has been exploring new ways of growing its revenue through targeted advertising beyond its website and apps. And it's just in time.

Tips for PRs when dealing with tech journalists

28 October 2012, 4:42PM

For perhaps as long as there has been the profession of public relations, there has been tension from the journalists served by this industry. I often see journalists complaining, frequently on Twitter, about poor approaches from PRs.

Turning SEO Link Building into SEO Audience Targeting with Twitter profiling

26 October 2012, 11:17AM

Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst.

Facebook: Brands get five times more reach with paid media

26 October 2012, 10:06AM

Another day, and another look at the real effectiveness of social media. Today ComScore and Facebook have their turn at answering these questions in research that makes that case for what paid media can deliver over earned media.