|  | | Latest News | | | | | In a revealing industry event hosted by Nabs, Lord Sugar spoke candidly about his views on advertising and the media, including YouView and his Twitter relationship with Piers Morgan. | | | | | | P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with consumers and to increase its relevance to modern audiences. | | | | | | Red Bull has produced a video featuring its sponsored athletes wishing Felix Baumgartner good luck as he prepares to freefall 23 miles this afternoon in a live-streamed record attempt. | | | | | | When Grey and AMV BBDO clash it's normally before a pitch but this time they met as opposing teams in an altogether different type of competition. | | | | | | Unilever has confirmed the reappointment of Mindshare as its media agency for Western Europe including the UK and PHD to the global communication planning brief for the bulk of its brands. | | | | | | Gravity Road, the creative content company, is launching the Fash#Tag YouTube channel In November, aimed at young women and part of the platform's UK original channels initiative. | | | | | | Grocery shopping and comparison site mySupermarket has launched its first TV ad, which features a 12-piece Welsh male choir of singing eggs. | | | Latest Work | | | | | Cow & Gate has launched an ad that it calls "category-defining". | | | | | | The film Jurassic Park was the inspiration for new spot for Kellogg's Crunchy Nut, which is the second commercial from the "the trouble is they taste too good" campaign. | | | | | | Bud Light has launched a US ad promoting its sponsorship of American football's NFL. | | | | | | Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users. | | | | | | As part of Expedia's "find yours" campaign, the travel website has released an online video that follows a father's journey as he deals with conflicting emotions regarding his lesbian daughter's same-sex marriage. | | | | | | | |
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