Tuesday, 9 October 2012

Campaign Daily Fix - Lord Sugar, P&G, Red Bull, Daily Diary, Unilever, YouTube, mySupermarket

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Latest News
Lord Sugar talks advertising, Twitter, Apple and YouView
by Sara Kimberley,
09 October 2012, 10:00AM
Lord Sugar talks advertising, Twitter, Apple and YouView
In a revealing industry event hosted by Nabs, Lord Sugar spoke candidly about his views on advertising and the media, including YouView and his Twitter relationship with Piers Morgan.
P&G seeks emotional connection with 'MyAriel' campaign
by Loulla-Mae Eleftheriou-Smith,
09 October 2012, 08:30AM
P&G seeks emotional connection with 'MyAriel' campaign
P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with consumers and to increase its relevance to modern audiences.
Red Bull releases 'good luck' video as clock ticks on supersonic skydive
by Maisie McCabe,
09 October 2012, 11:29AM
Red Bull releases 'good luck' video as clock ticks on supersonic skydive
Red Bull has produced a video featuring its sponsored athletes wishing Felix Baumgartner good luck as he prepares to freefall 23 miles this afternoon in a live-streamed record attempt.
Daily Diary - clash of the football titans
09 October 2012, 11:13AM
Daily Diary - clash of the football titans
When Grey and AMV BBDO clash it's normally before a pitch but this time they met as opposing teams in an altogether different type of competition.
Unilever confirms £3bn media roster
by Maisie McCabe,
08 October 2012, 04:45PM
Unilever confirms £3bn media roster
Unilever has confirmed the reappointment of Mindshare as its media agency for Western Europe including the UK and PHD to the global communication planning brief for the bulk of its brands.
Gravity Road to launch fashion content brand on YouTube
by Nick Batten,
08 October 2012, 04:15PM
Gravity Road to launch fashion content brand on YouTube
Gravity Road, the creative content company, is launching the Fash#Tag YouTube channel In November, aimed at young women and part of the platform's UK original channels initiative.
Welsh egg choir extols benefits of mySupermarket
by Matthew Chapman,
09 October 2012, 08:37AM
Welsh egg choir extols benefits of mySupermarket
Grocery shopping and comparison site mySupermarket has launched its first TV ad, which features a 12-piece Welsh male choir of singing eggs.
Latest Work
Cow & Gate 'supergroup' by BETC London
08 October 2012, 03:33PM
Cow & Gate 'supergroup' by BETC London
Cow & Gate has launched an ad that it calls "category-defining".
Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London
08 October 2012, 02:56PM
Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London
The film Jurassic Park was the inspiration for new spot for Kellogg's Crunchy Nut, which is the second commercial from the "the trouble is they taste too good" campaign.
Bud Light 'very superstitious' by Translation
08 October 2012, 02:02PM
Bud Light 'very superstitious' by Translation
Bud Light has launched a US ad promoting its sponsorship of American football's NFL.
Mercedes-Benz '#youdrive' by AMV BBDO
08 October 2012, 12:27PM
Mercedes-Benz '#youdrive' by AMV BBDO
Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.
Expedia 'find your understanding' by 180LA
08 October 2012, 10:51AM
Expedia 'find your understanding' by 180LA
As part of Expedia's "find yours" campaign, the travel website has released an online video that follows a father's journey as he deals with conflicting emotions regarding his lesbian daughter's same-sex marriage.
Also in the News
Vodafone in turmoil as Crook joins Starbucks
by John Reynolds, 09 October 2012, 09:00AM
Kinetic Worldwide strengthens management team
by Nick Batten, 09 October 2012, 10:33AM
British Gas promotes Will Orr
by Matthew Chapman, 09 October 2012, 08:00AM
Nike appoints fresh UK chief in restructure
by John Reynolds, 09 October 2012, 08:00AM
Blogs
Dave Trott EVERYTHING OLD IS NEW AGAIN
Dave Trott, 09 October 2012, 8:10AM
Jonathan Akwue Ginger Pigs, Talking Dogs and Blue Sky Thinking
Jonathan Akwue, 09 October 2012, 6:10AM
Andy Nairn Playing with fire
Andy Nairn, 08 October 2012, 10:10AM
Andy Nairn The mystery of free media
Andy Nairn, 02 October 2012, 1:10PM
Dave Trott NO ONE CARES
Dave Trott, 02 October 2012, 8:10AM
Steve Henry More creativity than you can shake your schtick at.
Steve Henry, 01 October 2012, 7:10AM
More Blogs
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