Monday, 8 October 2012

The Wall > David Cameron racks up 90,000 followers in first Twitter weekend #cpc12

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Pretty Polly app offers discounts for your worst sock pics
08 October 2012, 3:01PM

On of the Pretty Polly Sock-Horrometer entriesNice idea here from Pretty Polly to promote its new Secret Socks range.

It asks women to upload a pic of their dodgiest socks to get a discount from 10%-100%.

The campaign echoes what some other fashion brands have done such as Uniqlos tweet to get the price down and shoe brand Miista giving a greater discount if the person who tweets has a high ranking on Klout.

Google changes spark call for more integrated SEO
08 October 2012, 2:30PM

Only paid listings are to be shown within the Google shopping resultsWith Google researching the possibility of reducing its page one search results from ten to seven and favour due to be given to paid results on Google shopping, it is time companies revisited their overall spend to ensure they are getting the most from their budget.

Sharing the floor - is social media helping women to find their voice?
08 October 2012, 11:17AM

BBC news presenter Emily Maitlis hesitates to speak up in male companyIt is now a couple of weeks since an article in the American Political Science review, asserting that women speak less than men in group discussions, made headlines in the UK's national media.

David Cameron racks up 90,000 followers in first Twitter weekend
08 October 2012, 9:43AM

Two weeks ago we heard that David Cameron was getting ready to join Twitter and this weekend he finally got Tweeting.

He has quickly racked up more than 91,000 plus followers after just his first four tweets.

Insiders say Twitter will seek an IPO in 2014
08 October 2012, 8:32AM

An illuminating profile of Twitter CEO Dick Costolo in the New York Times looking at his stewardship of Twitter since the three founders either left to focus on other projects, Biz Stone and Evan Williams now run incubator start-up incubator Obvious, or took more strategic roles as Jack Dorsey has done.

PBS launches Big Bird Twitter campaign after Romney attack
05 October 2012, 6:48PM

PBS launches Big Bird Twitter campaign after Romney attackA savvy and speedy move here by US public service broadcaster PBS after it took advantage of Mitt Romney’s attack on the network during the first presidential debate earlier this week.

Democrat Senate candidate attacked for playing World of Warcraft
05 October 2012, 3:45PM

Colleen Lachowicz's Orc character from World of WarcraftWe already know how important digital campaigning has become and that those standing for office have to be increasingly careful of what they say and do online.

This story from Maine in the US, however, takes that to a new level and delves into what are the essentially the hobbies of political candidates and uses the information against them.

Question and exclamation marks don't work on Twitter [infographic]
05 October 2012, 1:44PM

Tips on how to get the most out of Twitter and LinkedInA useful infographic here to help you be smarter with your social media activity on Twitter and LinkedIn and get better results for the content you share.

We’ve looked at the ideal length of Tweets and where links should go in tweets through some of the work that Dan Zarrella has done.

Intel takes on Google and Apple with UK map launch
05 October 2012, 12:41PM

Having been gifted some free PR by Apple, and its well documented map troubles, Intel has launched its M8 map into the UK.

It’s a tough market to break into. You already have Google maps as well as the likes of Nokia, TomTom, which also this week launched its Android app — although that comes with a price tag.

Can you crowdsource a new logo? Coke thinks so
05 October 2012, 12:05PM

It is a logo that is plastered worldwide on cans, on drinks machines, and around major sporting events, but Coca Cola want someone to re-imagine their iconic logo.

What is more, they are throwing it to the masses and are going to crowd source the process.

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