| Latest news | |  | | | | | PG Tips, the Unilever-owned tea brand, has created a scratchcard-style Facebook app that gives consumers the opportunity to win up to £100. | | |  | | | | | He has spawned countless spoofs and merchandise, not to mention films. Daniel Kleinman on the appeal of James Bond. | | |  | | | | | An ad starring Hollywood actor Samuel L Jackson, paid for by the Jewish Council for Education and Research in support of Barack Obama, has been shared 492,006 times in the last seven days making it the most shared ad this week. | | |  | | | | | Mercedes-Benz is running press ads flagging up this weekend's special TV ads that will give viewers the chance to determine the storyline via Twitter. | | |  | | | | | Jerome Lemaire takes charge of Reckitt Benckiser's UK marketing and Mark Cridge resurfaces at design consultancy Berg, in this week's round-up of people moves across advertising, marketing and media. | | |  | | | | | Social media is "not a marketing play, it is a company play", which should be used across the business and not just as an acquisition tool, according to Ben Padley, global digital engagement director at Barclaycard. | | |  | | | | | Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly. | | |  | | | | | Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers. | | |  | | | | | Magazine publisher Bauer Media has taken a minority stake in StorkUp, a social commerce community for parents to recommend, find and buy baby and child-related products that is yet to launch. | | | | | Promotional Feature: Your Growth, Our Reason |  | Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com | | | | | | Opinion | |  | | | | | The funeral was on Monday. There was a casket and gospel singers; the eulogists were dressed in black. Their task was to give the cold corpse of advertising a respectful final send-off. Even the legendary Bill Bernbach, David Ogilvy, J Walter Thompso... | | |  | | | | | Tablets are no longer a niche product, they are everywhere and the appetite for them is ever-increasing, writes Matt Davis, production operations director, North America, Gutenberg Networks. | | | | | Intelligence | |  | | | | | The promise of rapid growth holds great appeal for brands looking to make the leap from a regional to a national presence, but this kind of expansion is not for everyone, writes Jane Bainbridge. | | |  | | | | | There is no glass ceiling if you create your own company. Sarah Curran, founder of the online fashion retailer, talks to Nicola Kemp about her personalised approach to business | | | | | | | Latest jobs | | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | | Web Analytics Manager | | Recruiter Harnham Search and Selection | | Salary £55000 - £70000 per annum + excellent benefits package | | Location London | | |  | | |
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