| Latest news | |  | | | | | Vodafone's marketing operations have been plunged into further uncertainty by the decision of UK marketing chief Danielle Crook to leave for a senior role at Starbucks. | | |  | | | | | In a revealing industry event hosted by Nabs, Lord Alan Sugar talked candidly about his views on advertising and the media, including YouView and his Twitter relationship with Piers Morgan. | | |  | | | | | Video, social and mobile adspend has hit record levels as brands seek innovative ways to promote themselves online. | | |  | | | | | P&G, the global FMCG giant, is launching a brand campaign for Ariel that aims to build an "emotional" connection with consumers and to increase its relevance to modern audiences. | | |  | | | | | Nike has appointed Nicole Hubbard as its top UK and Ireland marketer as part of a restructure which has led to the exit of brand communications director Ed Elworthy. | | |  | | | | | British Gas has promoted its director of marketing and insight, Will Orr, to the role of commercial director, which has been vacant since Rick Vlemmiks' departure earlier this year. | | |  | | | | | The owner of Argos and Homebase has called in Blue Rubicon and Shine Communications as it looks to engage more with current affairs. | | |  | | | | | Jägermeister is preparing its first foray into TV advertising in the UK as it looks to combat perceptions of the drink solely as a 'party-starter'. It has also appointed The Red Brick Road to its ad account. | | |  | | | | | Asus was the big winner at last night's T3 Gadget Awards, winning five categories including the night's most prestigious award, Gadget Of The Year, for the Google Nexus 7 by Asus tablet. | | | | | Promotional Feature: Brand Republic Virtual Summit 2012 – live 10th and 11th October! |  | Hear from Andrex, Tesco, O2, Unilever and more in our first ever virtual summit. Limited free VIP seats available here. | | | | | | Promotional Feature: Your Growth, Our Reason |  | Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com | | | | | | Opinion | |  | | | | | When was the last time an automotive brand really grabbed us and captured our imagination, asks Tim Gosman, senior consultant, The Brand Union. | | |  | | | | | Publishers need to appreciate that they are in the audience building business, writes Miles Galliford, co-founder, SubHub. | | | | | Intelligence | |  | | | | | In the wake of Molson Coors' decision to scrap its female-focused Animee beer brand - and with it, the BitterSweet Partnership research unit - Matt Willifer, executive head of planning at WCRS, examines whether 'beer for women' is dead in the water | | |  | | | | | Brands have long been accused of reducing women, and particularly mothers, to easy stereotypes. We investigate how mums are changing, and to what extent marketers are altering their thinking. | | | | | | | Latest jobs | | | Category Manager FMCG | | Recruiter Tarsh Lazare Marketing Recruitment | | Salary c.£42K-£53K + Car + Bonus | | Location York | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | |  | | |
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