| Latest news | |  | | | | | Social media is "not a marketing play, it is a company play", which should be used across the business and not just as an acquisition tool, according to Ben Padley, global digital engagement director at Barclaycard. | | |  | | | | | Mark Cridge, the founder of Glue and the former global managing director of Aegis Media's Isobar network, has joined the design consultancy BERG London in the new role of director of consulting. | | |  | | | | | Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands. | | |  | | | | | Mondelez International, Kraft's global snacks and food arm that owns Cadbury, is following in the footsteps of PepsiCo and BMW by collaborating with start-ups in an initiative called Mobile Futures, as it looks to boost its mobile offering. | | |  | | | | | Dairy Crest is looking for an agency to handle advertising for its Milk & More delivery service brand. | | |  | | | | | Twitter is introducing a new feature, called Twitter Survey, aimed at helping brands measure the effectiveness of their ad campaigns on the platform. | | |  | | | | | ShortList Media, the publisher of ShortList and Stylist magazines, is believed to be working on plans to launch an online publication next year. | | |  | | | | | AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux. | | |  | | | | | Ocean Outdoor has appointed Shaun Gregory, the global director of advertising at Telefónica, as a non-executive director, in a further sign of the crossover between mobile and outdoor media. | | |  | | | | | The7stars has appointed the MEC client activation director, Susan Clarke, as its head of digital. | | |  | | | | | Tesco is to hand consumers control of data on their own shopping habits for the first time, in an attempt to make its Clubcard scheme more transparent. | | | | | Promotion: How do you measure up against your competitors on Facebook? | 
| Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here | | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Haymarket Media Group | | Salary Depending on experience | | Location London | | |  | | |
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