Wednesday, 3 October 2012

The Wall > Tumblr and The Guardian team up for first Presidential debate

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Tumblr and The Guardian team up for first Presidential debate
03 October 2012, 2:42PM

Obama & Romney: Tumblr will be cranking out instant animations of the first Presidential debateAs the first presidential debate of the US election kicks off tonight between President Obama and Mitt Romney Tumblr is teaming up with the Guardian.

On its ‘Tumbling The Election blog‘, Tumblr and its team of GIF artists are planning to crank out instant animations of the best debate moments.

Lana Del Rey is "beauty Instagrammed"
03 October 2012, 12:07PM

I noticed the line, “Lana Del Rey is beauty Instagrammed”, as part of a 12 page spread on the ‘Video Games’ singer in the October issue of GQ.

It was celebrating her position as GQ’s Woman of the Year (as part of its Men of the year issue).

True Bounce Rate - A more accurate way to calculate Bounce to measure search ROI
03 October 2012, 10:47AM

Traditional bounce rate calculation does not account for the various technical nuances associated with traffic measurementIt is my pleasure to share with you a method for calculating Bounce Rate to make it more accurate.

In North America alone the search engine marketing industry will reach a value of nearly $23B by the end of 2012 with an expected 17% increase in 2013 according to 'The SEMPO State of Search Marketing Report 2012'.

Google's new guidelines impact PR, social, affiliate marketing and SEO
03 October 2012, 9:55AM

In New York it is Search Week. Mayor Michael Bloomberg put his name to the proclamation that cites a strong tech community, digital growth and the goal of being the world's premier digital city.

Foreign Secretary @williamjhague meets his Twitter followers
03 October 2012, 9:36AM

William Hague has been the most active foreign secretary we have had on Twitter and this week he marked his 100,000 follower milestone by meeting five of his followers for a discussion about foreign policy.

Social media as an integral enabler
03 October 2012, 7:42AM

The inaugural Meaning conference, curated by Will McInnes author of new business book Culture Shock. #meaningconfMonday saw the coming together of a group of activists from the worlds of business, academia, politics, farming, architecture and denim.

I don't think any of them would think of themselves as activists though…just individuals who have decided to approach business a different way, with social channels and tools underpinning much of what they do and how they do it. They were gathered to share their actions and stories for the inaugural Meaning conference, curated by Will McInnes author of new business book Culture Shock.

After Twitter split LinkedIn promotes its own people to follow
02 October 2012, 3:01PM

We read last month that the removal of Twitter from LinkedIn had given Facebook pages 1000% spike.

This week LinkedIn has launched a series of promoted accounts. According to AllThingsD the professional social network is culling a select group of high-profile people whom users can follow and receive updates from regularly.

5 Myths of social video advertising debunked
02 October 2012, 11:58AM

Nike's Write The Future (15th) resulted in a 7% global sales increase These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end.

So...is Twitter a social network, or not?
02 October 2012, 10:46AM

Kevin Thau, Twitter's Vice President of business, speaking at Nokia World in 2010No, apparently not. Kevin Thau, Twitter’s Vice President of business and corporate development, made this point during a presentation at Nokia World way back in 2010.

Thau said that Twitter is not a social network, rather ‘It’s for news, content and information’.

Facebook launching new ways to engage advertisers and boost revenue
02 October 2012, 9:10AM

With increased scrutiny of its revenues since going public, Facebook is trying to up its sell to marketers. Instead of focusing on clicks, it is now trying to turn its focus onto real world sales, and more effective targeting.

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