Wednesday, 3 October 2012

Marketing Daily - EE announces launch date for its new 4G brand; plus Sainsbury's, Ben & Jerry's, Visa, and Virgin Trains

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
EE to launch 4G on 30 October
Sarah Shearman,
03 October 2012
 

EE, the network operator formerly known as Everything Everywhere, has announced the...

EE to launch 4G on 30 October
 
 
Sainsbury's strapline falls foul of ASA after Tesco complaint
Matthew Chapman,
03 October 2012
 

Tesco has gained a victory against arch rival Sainsbury's after contacting the...

Sainsbury's: ASA bans Brand Match ad campaign in its present form
 
 
VIDEO: What Marketing's Nxt Gen 2012 could do for your career
Staff,
03 October 2012
 

Those hoping to be named one of Marketing's Nxt Gen 2012, run...

VIDEO: What Marketing's Nxt Gen 2012 could do for your career
 
 
Lloyds London 2012 marketer to oversee marketing of Olympic Park
John Reynolds,
03 October 2012
 

Sarah Bentley, Lloyds Banking group's London 2012 marketer, has been appointed to...

Sarah Bentley: to oversee marketing of the Queen Elizabeth Olympic Park
 
 
Ben & Jerry's asks city workers to back 'happy cows' on Twitter
Sarah Shearman,
03 October 2012
 

Ben & Jerry's, the Unilever ice-cream brand, will deliver its new Cow...

Ben & Jerry's: Cow Power ice cream
 
 
Visa tops Facebook brand engagement ranking
Sarah Shearman,
03 October 2012
 

Visa, P&O Cruises and Reebok were the most engaged-with brands on Facebook...

Visa: heads Facebook's brand engagement ranking according to iProspect
 
 
Helen Edwards: How to avoid segmentation silliness
Helen Edwards,
03 October 2012
 

The words of Peter Doyle, the brilliant marketing professor, are indispensable for...

Helen Edwards: How to avoid segmentation silliness
 
 
Richard Branson's legal challenge vindicated as Virgin Trains keeps franchise
Loulla-Mae Eleftheriou-Smith,
03 October 2012
 

The Government has cancelled its decision to award the West Coast Main...

Richard Branson: Virgin Trains keeps franchise
 
 
Halifax: the bank's latest execution is a far cry from typical ads for financial-services brands
Magnus Fitchett, planning director, SapientNitro,
03 October 2012
 

The people at Halifax must have wept when they saw John Lewis'...

Halifax ad depicts a nightmarish house-hunting scenario
 
 
Promotion: How do you measure up against your competitors on Facebook?
Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.
 
Also in the News
 
Sainsbury's sales 'outperform' market on back of own-label ranges
Matthew Chapman,
03 October 2012
 
Tesco profits drop 12.4% but Everyday Value boost sales
Matthew Chapman,
03 October 2012
 
GaydarRadio owner appoints first chief marketing officer
John Reynolds,
03 October 2012
 
 
 
Blogs
 
 
Why Cancer Research UK’s death threat is wrong
Chris Barraclough
 

Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...

 
 
Helen Edwards: How to avoid segmentation silliness
Helen Edwards
 

If you’re reading this column online, what you won’t see is that the version in print features a cut-out-and-keep panel,...

 
 
Golden opportunities for shoppers and brands in China
Markus Dunke
 

This is the week when Chinese consumers are ready to empty their wallets. Commencing...

 
 
When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel).
Paul Frampton
 

Who or what would you like to hit in the face with a Shovel? Here...

 
 
Are agencies behaving badly?
Chris Barraclough
 

A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...

 
 
 
 
 
 
Whitepapers
 
 
Transforming The Mobile User Experience: A True Story (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)
 
Marketers are missing out on revenue as cash falls through the cracks be...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
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