Wednesday, 3 October 2012

Digital AM - EE, Visa, Ben & Jerry's, Google, Facebook, Nike

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Digital AM
Latest news
EE to launch 4G on 30 October
EE to launch 4G on 30 October
by Sarah Shearman
03 October 2012, 12:02PM
EE, the network operator formerly known as Everything Everywhere, has confirmed that it will be launching its new 4G brand and service on Tuesday 30 October.
Visa tops Facebook brand engagement ranking
Visa tops Facebook brand engagement ranking
by Sarah Shearman
03 October 2012, 11:40AM
Visa, P&O Cruises and Reebok were the most engaged-with brands on Facebook in July, according to research from performance marketing agency iProspect.
Ben & Jerry's asks city workers to back 'happy cows' on Twitter
Ben & Jerry's asks city workers to back 'happy cows' on Twitter
by Sarah Shearman
03 October 2012, 11:00AM
Ben & Jerry's, the Unilever ice-cream brand, will deliver its new Cow Power ice cream to teams of office workers in London who take to Twitter to demand "all cows should be happy cows".
Google introduces cost-per-expansion display ad format
Google introduces cost-per-expansion display ad format
by Sarah Shearman
03 October 2012, 10:40AM
Google has unveiled a new expandable ad format called Lightbox, which advertisers only have to pay for when users engage with it.
Facebook's emerging future
Facebook's emerging future
by Tom Smith
03 October 2012, 08:00AM
In just over two years Facebook is expected to have two billion users. Tom Smith, founder of GlobalWebIndex, explores the implications of seven waves of trend data.
AKQA expands to Portland to be closer to Nike
AKQA expands to Portland to be closer to Nike
by Sarah Shearman
02 October 2012, 12:10PM
AKQA is expanding its presence in the US after its acquisition by WPP, with the launch of two new offices including Portland, Oregon, allowing it to be closer to the headquarters of long-standing client Nike.
Also in the news
EasyJet rolls out 'inspire me' tool in CRM overhaul
by Loulla-Mae Eleftheriou-Smith, 02 October 2012, 11:15AM
Honda promotes Moll to top European marketing job
by John Reynolds, 02 October 2012, 04:18PM
From the blogs
True Bounce Rate - A more accurate way to calculate Bounce to measure search ROI
Marcos Richardson
03 October 2012, 10:47AM
Google's new guidelines impact PR, social, affiliate marketing and SEO
Andrew Girdwood
03 October 2012, 9:55AM
Foreign Secretary @williamjhague meets his Twitter followers
@gordonmacmillan
03 October 2012, 9:36AM
Why Cancer Research UK's death threat is wrong
Chris Barraclough
03 October 2012, 8:06AM
Helen Edwards: How to avoid segmentation silliness
Helen Edwards
03 October 2012, 8:00AM
Promotion: How do you measure up against your competitors on Facebook?

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