Tuesday, 2 April 2013

Marketing Daily - Burger King marketing director Jo Blundell exits; plus Di Canio; Costcutter; Vodafone and Google

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Breaking news from Marketing
 
Breaking news from Marketing April 2013
 
Latest News
 
Burger King marketing director Jo Blundell exits
John Reynolds,
02 April 2013
 

Jo Blundell, Burger King UK's marketing director, has left the fast-food chain...
Jo Blundell: marketing director leaves Burger King UK
 
 
Sunderland shirt sponsor reviews deal amid Paolo Di Canio row
John Reynolds,
02 April 2013
 

Invest in Africa, Sunderland's shirt sponsor, is reviewing relationship of the club,...
Invest in Africa: Sunderland shirt sponsor
 
 
Costcutter to launch 'Independent' own-label ranges
Matthew Chapman,
02 April 2013
 

Costcutter is preparing to launch three tiers of own-label ranges encompassing up...
Costcutter: set to unveil own-label ranges
 
 
Google brand 'almost solely' drives bump in LG's mobile market share
Matthew Chapman,
02 April 2013
 

Google's powerful brand has helped LG regain a foothold in the UK...
Nexus 4: Google-branded smartphone boosts manufactuirer LG's market share
 
 
Vodafone targets mobiles in the home to isolate 'relaxed' users
Matthew Chapman,
02 April 2013
 

Vodafone is running a campaign that serves ads specifically to people using...
Vodafone: ad campaign targets mobile users at home
 
 
Brand barometer: Mentos' latest viral campaign reviewed
02 April 2013
 

Social video expert Goviral evaluates the latest Mentos viral campaign.
Mentos: viral video pioneer
 
 
Promotion: Content Marketing in Practice: Captivate and Connect
How do you create a consistent content brand message through all your channels? Find out how your peers do it by entering our new content marketing survey here.
 
Also in the News
 
Fruittella apes Starburst with flavour-changing sweets
John Reynolds,
02 April 2013
 
 
 
Blogs
 
 
Brands in the firing line
Robert Blood
 

A Greenpeace executive purportedly said that when they started targeting individual brands in their campaigns, it was like discovering gun...
 
 
Big Data is a misleading term
Paul Frampton
 

There are a lot of myths surrounding Big Data when it comes to marketing. Two of the biggest are...
 
 
MBA marketing departments need to join the digital age
Heather Baker
 

I recently completed my MBA at London Business School, and it was one of the most rewarding and enjoyable experiences...
 
 
Who’s winning the Culture Wars?
Izzy Pugh
 

Brands are beginning to question whether knowing their consumer is enough to differentiate them in these tough times when consumers...
 
 
eBay paid search fails to hit the mark
David Forthergill
 

Last week Ebay published a study claiming pay per click (PPC) is a waste of money and has no impact...
 
 
 
 
 
 
Whitepapers
 
 
Harness the Power of Your Customer's Digital Voice (Webcast)
 
All customers have the potential to become your brand advocates, driving...
 
 
Content Marketing in Practice: Captivate and Convert (Webcast)
 
Brand storytelling, when done right, allows marketers to lead customers ...
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
Improving Marketing and Media Performance (Expert Reports)
 
A recent Brand Republic survey revealed that 78% of respondents felt und...
 
 
The Future of Online Shopping: 4 Trends to Watch in 2013 (Expert Reports)
 
With UK consumers spending an average of £1,083 a year online, int...
 
 
 
 
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