| The golden rules of user generated content | | 02 April 2013, 2:28PM |  Alan Kittle, Creative Director at Mason Zimbler and Strange & Dawson, recently took time out with Shane Casey, Head of Digital and archetypal creative technologist, to discuss the rise and rise of user generated content (UGC) campaigns.
| | | | Lack of purpose leads to failure of many social media initiatives | | 02 April 2013, 1:51PM |  The majority of social media efforts fail due to a ‘provide and pray’ approach rather than one of in-depth planning with only a 10% success rate, according to research from Gartner.
The study found that although 70% of organisations use social technologies, many adopt them without a clear purpose, meaning they fail to deliver any real business value.
| | | | Facebook phone no longer a rumour - could launch this week | | 02 April 2013, 8:55AM |  The long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday.
Facebook has invited reporters to an event at its headquarters on 4 April, with an invitation that reads, “Come See Our New Home On Android”.
| | | | Blogs still more influential than Twitter, says study | | 02 April 2013, 7:31AM | 
Reading the mainstream media you would think the social web started solely comprised of Twitter, and people’s 140 character messages. Any brand not taking part is surely doomed. Not so, as new research shows that not only do blogs still have tremendous influence, they actually drive more sales than other forms of social media.
| | | | Mumsnet gives mums easter surprise with launch of Vajazzling course | | 01 April 2013, 7:17AM |  This is clearly what mums have been waiting for. Mumsnet Academy is launching a brand new course dedicated to the increasingly popular practice of vajazzling.
The one-day course will comprise a series of lectures and practical workshops on the art of vajazzling from cutting-edge industry experts.
| | | | | | | Blue State Digital hires Obama's election winning digital team | | 28 March 2013, 3:05PM |  Obama’s digital agency Blue State Digital has hired 16 digital strategists and technologists from the Obama 2012 election campaign team.
Most senior among the hires is Joe Rospars, chief digital strategist for Obama’s 2008 and 2012 campaigns, who will take on the newly created role of chief executive for the WPP-owned digital agency Blue State Digital, which has played a central role in both Obama’s presidential victories.
| | | | | | | Broadcaster turns to crowdsourcing to find new progamme ideas | | 28 March 2013, 12:00PM |  A TV company is turning to the crowd to find ideas that “appeal to the Y Chromosome”. The brief is live on creative crowdsourcing site Alternativegenius.com and shows the increasingly serious use of idea competitions in more sectors. (They don't want to tell you who they are yet, but the £5000 prize shows they mean business).
| | | | What Graph Search is and why it matters to you and Facebook? | | 28 March 2013, 11:15AM |  It's been nearly three months since Facebook announced a new beta program on the platform called "Graph Search," which CEO Mark Zuckerberg has elevated as a "pillar" alongside Timeline and News Feed. Over the next few months, Graph Search will ramp up its rollout until eventually every user on Facebook will have access.
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