Wednesday, 3 April 2013

Breaking news from Brand Republic - Groupon, Sunderland FC, David Thorpe, Nic Owen, BBC Persian

 
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Latest news
 
Groupon reprimanded for ad breach despite changes following OFT probe  
Groupon reprimanded for ad breach despite changes following OFT probe
by Matthew Chapman
03 April 2013, 09:05AM
 
Groupon has had its first ad banned since the Office of Fair Trading forced the discount site to change its practices after receiving a deluge of complaints.
 
Hit or miss? Sunderland FC appoint controversial Paolo di Canio as manager  
Hit or miss? Sunderland FC appoint controversial Paolo di Canio as manager
by Daniel Farey-Jones
03 April 2013, 08:45AM
 
Premier League strugglers Sunderland installed controversial Italian Paolo di Canio in the managerial hot-seat shortly after sacking Martin O'Neill.
 
SapientNitro's David Thorpe joins Govt digtal team  
SapientNitro's David Thorpe joins Govt digital team
by Maisie McCabe
03 April 2013, 09:34AM
 
David Thorpe, the vice president of strategy and analysis at SapientNitro, is to join the Cabinet Office on a year-long secondment as deputy director of digital policy in the Government Digital Service (GDS).
 
Nic Owen joins 72andSunny Amsterdam  
Nic Owen joins 72andSunny Amsterdam
by Ian Darby
03 April 2013, 09:32AM
 
72andSunny has boosted its Amsterdam operation with the appointment of Nic Owen to the new role of managing director.
 
BBC Persian audiences grow rapidly despite Iranian efforts  
BBC Persian audiences grow rapidly despite Iranian efforts
by Chloe Smith
03 April 2013, 09:47AM
 
Audiences for the BBC Persian TV service have reached record highs, despite increased censorship in Iran.
 
Sunderland shirt sponsor reviews deal amid Paolo Di Canio row  
Sunderland shirt sponsor reviews deal amid Paolo Di Canio row
by John Reynolds
02 April 2013, 01:11PM
 
Invest in Africa, Sunderland's shirt sponsor, is reviewing relationship of the club, amid claims that the appointment of manager Paolo Di Canio could alienate thousands of fans.
 
Independent named as content partner for HTC phone launch  
Independent named as content partner for HTC phone launch
by Chloe Smith
02 April 2013, 02:30PM
 
The Independent has signed up to be the content partner of the new HTC One smartphone, as part of the paper's collaboration with HTC BlinkFeed, which aggregates and updates content throughout the day.
 
 
Also in the news
 
Google brand 'almost solely' drives bump in LG's mobile market share
by Matthew Chapman, 02 April 2013, 01:08PM
 
Costcutter to launch 'Independent' own-label ranges
by Matthew Chapman, 02 April 2013, 12:25PM
 
JWT promotes Christiano Neves to head of art
by Jeremy Lee, 02 April 2013, 11:44AM
 
Gocompare stops tenor Gio Compario from singing
by Sara Kimberley, 02 April 2013, 11:48AM
 
Specific Media hires Gavin Johnson as head of UK sales
by Arif Durrani, 02 April 2013, 11:40AM
 
Comparethemarket hires iCrossing for SEO
by Maisie McCabe, 02 April 2013, 11:20AM
 
APG announces boost in entries for Creative Strategy Awards
by Ian Darby, 02 April 2013, 11:24AM
 
 
Opinion
 
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon  
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
by Helen Edwards
27 March 2013, 08:00AM
 
Marketers must ditch the buzzwords and jargon and start to speak in plain English if they want to continue to talk to brands about achieving 'clarity'.
 
A change of approach and a fresh start for Marketing  
A change of approach and a fresh start for Marketing
by Claire Beale
27 March 2013, 08:00AM
 
This should feel momentous: the last-ever weekly printed Marketing. From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.
 
Tuning Out: Why brands need to disconnect and embrace the new simplicity  
Tuning Out: Why brands need to disconnect and embrace the new simplicity
by Nicola Kemp
26 March 2013, 01:00PM
 
From the pure colour palettes and clean lines of the Spring/Summer 2014 catwalk collections to the advent of 'slow technology', consumers are starting to embrace a new age of simplicity.
 
 
Intelligence
 
Brand barometer: Ones to watch  
Brand barometer: Ones to watch
by
02 April 2013, 08:00AM
 
The latest viral video hits from Google Chrome, Spotify and Captain Morgan.
 
Brand barometer: Mentos' latest viral campaign reviewed  
Brand barometer: Mentos' latest viral campaign reviewed
by
02 April 2013, 08:00AM
 
Social video expert Goviral evaluates the latest Mentos viral campaign.
 
 
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