|  | | Latest News | | | | |  | | Lowe & Partners has won the international advertising and digital account for car marque Seat, unseating incumbent Grey London in the UK. | | | | | |  | | Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue. | | | | | |  | | BT and BSkyB's pay-TV marketing war has prompted ZenithOptimedia to upgrade its UK TV adspend forecast to 2.9 per cent year-on-year growth for 2013, after predicting a flat market as recently as June. | | | | | |  | | Joanna Lumley is staring in a new television advertising campaign for Sky where she pays homage to hit series including 'Game of Thrones' and 'The Walking Dead'. | | | | | |  | | Grant's whisky has appointed Inferno to its advertising account after a contested pitch. | | | | | |  | | Camelot, the operator of the National Lottery, is launching an online singalong competition to the song in its new TV ad, which is based on the Gilbert O'Sullivan tune 'Ooh-wakka-doo-wakka-day', later today. | | | | | |  | | Isobel, the independent creative agency, has won the £8 million global creative account for Bordeaux wines, after previously managing the UK business. | | | | | |  | | Cheil UK has appointed Jon Buckley, the digital director of Mesh Marketing, as its first head of social to boost its social credentials. | | | | | |  | | Steve Ballmer, the outgoing Microsoft chief executive, gave a characteristic emotional and energetic farewell address last week to "the greatest company in the world". | | | | Promoted | | | FAITH | | by James Devon, MBA, | | 26 September 2013, 09:00AM | | | |  | | Some brands command faith; devotion beyond what is reasonable. Projecting an aura of infallibility, disciples form a belief that they are, and always will be, true to their purpose, never straying from the path. | | | ________ | | | Promotion: Discover a brand new advertising experience | | | | | | | | | |
Digital ad spending is continuing to rise, according to a report released today by ZenithOptimedia, who are owned by Publicis. They also find a huge rise in mobile advertising spend, as tablets and mobile phones become evermore common.
Social media has meant our work and personal lives overlap like never before, and we all have to be very careful how we present ourselves online. Firms do social media checks before employing people, and countless Twitter bios feature a reference to opinions being personal and not that of an employer.
In the rush to catch up with shoppers in the burgeoning eCommerce arena, many retailers are overlooking the virtues of bricks-and-mortar stores, consigning them to the past unnecessarily. There is no doubt that technology is changing the way we shop, but it is personalisation, not digitalisation which begets an engaged shopper. There is life in the shopping mall yet.
As the grey rainy weather settles itself in for the long haul it would appear that the summer is officially over. No more mid-afternoon ice-cream runs, indulgent evening barbeques or lazy days spent chilling in the local park.
Manchester City Football Club has a team filled with top players from across the world, and this has given them a growing international following.
In the ever expanding world of online dating, there is one group that have long been underserved – women looking for other women. That option may appear on many dating sites, but the focus is just not there. For many gay women, the experience of having a look online dating can be a deeply dispiriting one.
I read with interest the news that Aer Lingus has decided to put its Twitter handle on one the side of one of its planes. To begin with, I couldn't fathom if this was a good idea or a bad idea. However, the more I thought about it, the more I thought it was perfectly representative of the modern marketing curse of social media junk.
Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.
The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.
