Tuesday 17 September 2013

Marketing Daily - Should brands intervene in social and political issues? Plus Bing, Zurich and easyJet

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Marketing Daily Bulletin
 
Marketing Daily Bulletin , 17th September 2013
Paddy Power's homophobia stance is commendable, but lacks synergy with the brand
Paddy Power's homophobia stance is commendable, but lacks synergy with the brand
 
Google acquires wireless information-sharing service Bump
Google acquires wireless information-sharing service Bump
 
Bing reveals new logo as it seeks to shake off search tag
Bing reveals new logo as it seeks to shake off search tag
 
Zurich shows insurance is all about love
Zurich shows insurance is all about love
 
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Virgin Mobile rolls out YouTube campaign controlled by blinking
Virgin Mobile rolls out YouTube campaign controlled by blinking
 
easyJet celebrates passengers and the 'easyJet generation'
easyJet celebrates passengers and the 'easyJet generation'
 
Perrier Jouët designs new champagne for affluent young nightclubbers
Perrier Jouët  designs new champagne for affluent young nightclubbers
 
Red Bull hits an iceberg as Titanic ad draws 79 complaints
Red Bull hits an iceberg as Titanic ad draws 79 complaints
 
JOBS BOARD
Business Director , round8Up to $120k AUD (approx £70.5k) + benefits + full sponsorship available , Sydney, Australia
 
Digital Platforms Manager - Munich , round860,000 EUROS (approx. £52k) + benefits + 28 days annual leave , Munich, Germany
 
Junior Account Manager , Major Players£26000 - £28000 per annum , London
 
Account Director £50-55K , Gabriele Skelton£50000 - £55000 per annum , London
 
Senior Copywriter , fishtank£35000 - £40000 per annum , Marlow
 
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