Monday, 9 September 2013

Campaign Daily Fix - MediaVest scoops Ford Retail, Adam & Eve hires Harrison, Hearst chief on ABCs, TSB launch, Public Health England, Lowe & Partners, KFC, ITV

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Latest News

MediaVest scoops seven-figure Ford Retail account
by Louise Ridley,
09 September 2013, 12:23PM
MediaVest scoops seven-figure Ford Retail account
MediaVest has won a four-way pitch for Ford Retail Group's media account, and will now oversee communications for nine UK brands.
Adam & Eve/DDB hires Toby Harrison as a planning partner
by Jeremy Lee,
09 September 2013, 11:37AM
Adam & Eve/DDB hires Toby Harrison as a planning partner
Adam & Eve/DDB has hired Toby Harrison from Droga5 as a planning partner.
TSB launches with £30m multi-channel campaign
by Simon Nias,
09 September 2013, 09:38AM
TSB launches with £30m multi-channel campaign
TSB has kicked off a £30 million multi-channel campaign developed by Joint, to mark its separation from Lloyds Banking Group and re-launch as an independent bank.
Public Health England brings back Stoptober
by James Swift,
09 September 2013, 12:01AM
Public Health England brings back Stoptober
Public Health England is bringing back Stoptober, the marketing campaign challenging smokers to quit the habit for 28 Days.
Lowe & Partners appoints Jeremy Hine as EMEA president
by Jeremy Lee,
09 September 2013, 08:00AM
Lowe & Partners appoints Jeremy Hine as EMEA president
Lowe & Partners has appointed Jeremy Hine as its first president for Europe, Middle East and Africa.
Hearst's chief: 'ABC trends are missing all the points'
by Louise Ridley,
09 September 2013, 12:10PM
Hearst's chief: 'ABC trends are missing all the points'
Current Audit Bureau of Circulations trends are not reflecting the reality of the magazine industry, according to Arnaud de Puyfontaine, chief executive of Hearst Magazines UK.
KFC launches animated sponsorship on E4
by Arif Durrani,
09 September 2013, 11:44AM
KFC launches animated sponsorship on E4
KFC, the world's largest chicken-based fast food chain, has launched animated ads across Chanel 4's digital channel E4 to promote its Streetwise range.
Downton stars join Morse and Poirot in ITV's Where Drama Lives
by Louise Ridley,
09 September 2013, 12:54PM
Downton stars join Morse and Poirot in ITV's Where Drama Lives
'Downton Abbey' actors such as Hugh Bonneville share the screen with iconic ITV characters 'Morse' and 'Poirot 'in the channel's campaign to promote its autumn and winter drama programmes.
FT asks if Britain is back on its feet as Osborne marks economic upturn
by Loulla-Mae Eleftheriou-Smith,
09 September 2013, 11:51AM
FT asks if Britain is back on its feet as Osborne marks economic upturn
The Financial Times today launches a brand campaign asking, "Britain, back on its feet?", to coincide with chancellor George Osborne's speech on the UK's economic recovery.
Promoted
Vicki's Biggr Picture
29 August 2013, 11:48AM
Vicki's Biggr Picture
Vicki Maguire's sweet shop helps her get closer to her clients at Grey, plus it's an excuse to eat sweets every weekend. What could be better? Read about her Biggr Picture here.
3 great ads I had nothing to do with: Sally Abbott
by Sally Abbott, global marketing director, Weetabix,
03 September 2013, 08:00AM
3 great ads I had nothing to do with: Sally Abbott
Sally Abbott, global marketing director at Weetabix, reveals the three ad campaigns she admires but had nothing to do with.

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Latest Work

Domino's Pizza "greatness from Domino's" by Iris Worldwide
09 September 2013, 10:20AM
Domino's Pizza
Domino s Pizza has released a TV spot introducing a new brand position. Iris Worldwide created the 30-second spot, which features a Domino s delivery driver on his moped, riding along to music from 50s TV show Champion The Wonder Horse . The work wa...
YouView "catch up with your feet up" by Albion
09 September 2013, 09:52AM
YouView
YouView has released a campaign highlighting its catch-up, on-demand and record messages services. Albion created the work, which includes TV, press, radio, digital and social media executions. One 30-second spot shows a pair of feet in front of a TV...
Vodafone Ireland "real value to help friends be friends" by Grey London
06 September 2013, 03:01PM
Vodafone Ireland
Vodafone Ireland has released two humorous TV and cinema spots highlighting customer perks. Grey London created the campaign, which also includes digital, retail and radio activity. One ad shows off Vodafone Ireland s offer to loan customers 4 when ...

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