Media AM - Npower, London Live, Havas Media, commercial radio, Martin Sorrell, JCDecaux

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	26th September 2013

Npower parent calls pan-Euro media pitch German electricity supplier RWE to launch first-ever review across the group, putting the UK incumbent, Vizeum, on alert     London Live lands first series All About the McKenzies London Live, the capital's upcoming local TV channel run by Evgeny Lebedev's ESTV, has landed its first series, YouTube family sitcom 'All About the McKenzies'.     Havas Media scoops £7m Pernod Ricard Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum.     Commercial radio reaches the Big Four-O on a high, despite some challenges So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the broadcasting channels for brands, Ivan Clark puts his cojones behind Outdoor     Creativity in the Age of the Maths Men In his latest post on LinkedIn, Martin Sorrell, founder and chief executive of WPP, explores his contentious views that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men (and women).     JCDecaux builds ad opportunities into fabric of Terminal 2 JCDecaux Airport UK has unveiled a range of advertising opportunities at Heathrow's upcoming Terminal 2: The Queen's Terminal.     Mirror's editor Embley: 'I was sad' after Tony Parsons comments Lloyd Embley, editor in chief of the Daily Mirror and Sunday Mirror, has admitted to feeling "sad" following comments made about the publishing company from former star columnist Tony Parsons.     Twitter reveals Alerts service to push 'personalised' content Twitter is rolling out a new "personalised recommendations" alerts service to help users cut through the mass of information and encourage them to return to the site more often.   Latest blogs   The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.

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