Thursday 12 September 2013

Digital AM - Mondelez, Hearst, Topshop, Twitter, Netflix

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Mondelez to embed Twitter staff in its marketing teams
Mondelez to embed Twitter staff in its marketing teams
by Ben Bold
12 September 2013, 11:24AM
Mondelez has signed a marketing deal that will see Twitter staff based at the Cadbury-owner's global offices, including in the UK, Brazil, India and the US.
Hearst's de Puyfontaine eyes digital transformation
Hearst's de Puyfontaine eyes digital transformation
by Louise Ridley
12 September 2013, 08:00AM
The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.
Topshop ties with Chirp for London Fashion Week show
Topshop ties with Chirp for London Fashion Week show
by Ben Bold
12 September 2013, 09:32AM
Topshop has tied up with sound-based sharing technology platform Chirp to give consumers exclusive behind-the-scenes access to its forthcoming autumn/winter collection fashion show.
New Twitter supremo Daisley to focus on agency relations
New Twitter supremo Daisley to focus on agency relations
by Arif Durrani
12 September 2013, 07:30AM
Bruce Daisley has taken control of Twitter's UK operation, assuming the new role of managing director.
Fallon lands Euro ad brief for Netflix
Fallon lands Euro ad brief for Netflix
by Louise Ridley
12 September 2013, 07:30AM
Netflix, the online video-on-demand service, has hired Fallon to work on its creative account in Europe ahead of a planned major advertising campaign.

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Also in the news
Why Microsoft's acquisition of Nokia could provide European boost
by Kerri Smith, 12 September 2013, 08:30AM
Hottest virals: Robert Pattinson gets sexy for Dior, plus Fifa 14 and Samsung
by Gemma Charles, 12 September 2013, 08:10AM
Kayak.com launches European ad review
by James Swift, 12 September 2013, 07:30AM
Tech giants devote time to smartwatches
by Paddy Griffith, 12 September 2013, 08:00AM
81% of social conversations negative about Apple iPhone 5C
by Ben Bold, 11 September 2013, 12:43PM

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