| Too many cooks are spoiling the broth in online advertising | | 24 September 2013, 2:25PM |  It seems that change is one of the few constants in marketing these days. An almost continual stream of new technological advancements is providing astounding opportunities for brands to build smarter and stronger relationships with their customers. You only need to read about Google's recently announced 'pay-per-gaze' eye-tracking ad tool - allowing advertisers to pay according not only to whether someone has actually looked at an ad, but also the emotion it created - to see that technology is creating tomorrow's world today.
| | | | [Infographic] #SMW13's biggest influencers and events | | 24 September 2013, 10:55AM |  Brandwatch, the social analytics company, is getting behind this year’s Social Media Week with a brand new dataviz, helping to guide those involved on the week's hot topics, biggest influencers and top events locally and across the globe.
| | | | | | | Will the new Borders store in Singapore succeed in a world without physical books? | | 24 September 2013, 12:41AM |  Singapore’s Popular Books are opening a new Borders store in Singapore only 2 years after the store crashed and burned and had to close all their stores not just locally but globally. Are Popular simply trying to resurrect that dead? Or will this brave attempt to engage Singaporeans with an off line book store actually check the momentum globally of high street book stores closing?
| | | | Look for Longer tube game returns | | 23 September 2013, 1:30PM |  The Tube has long been a advertising gold mine, and online research panel work.shop.play are joining in by bringing back their look for longer game. The original game featured an eye catching poster that contained visual riddles of various well known stations (Barbie and Ken are Barbican, geddit?)
| | | | Is gamification a fancy word used by brands to describe 'promotions'? | | 23 September 2013, 11:12AM |  It's no surprise that businesses are using gamification to boost sales and to increase conversion rates but why call it gamification to describe something that is no different from promotions?
Gamification is a phenomenon originated by the combination of game design elements in a non-game context. Several brands are using Gamification as a software service layer of rewards and reputation systems like levels and badges.
| | | | The fifth 'P' of marketing | | 23 September 2013, 10:55AM |  More than 50 years since it was first invented, the term 'the four Ps' remains synonymous with the core principles of marketing. The most successful brand strategies still rely on the effective understanding of the traditional marketing components of product, place, price and promotion. But in the modern era, where the rapid advancement of online technologies is giving businesses access to an increasing depth of customer data, a fifth 'P' is transforming the marketing mix and providing organisations with the opportunity to take customer communications to new levels. 'Personalisation', the ability to deliver the right content to the right person at the right time - whatever the channel - has become de rigueur for marketers the world over.
| | | | Reconfirmation emails: should you be sending them? | | 20 September 2013, 8:34AM |  As a marketer, I know how hard it is to build your list and continuously add new prospects. I always warn against buying lists or using questionable means to add subscribers to your list. Once you have a robust list, it seems counter intuitive to remove subscribers from your list, however, in order to maximize the number of emails delivered successfully, it is important to keep address lists current and clean. One way of doing so is through a reconfirmation campaign or a reopt-in campaign. Reconfirmation emails are an excellent way to remind unengaged customers about your business, clean your lists with minimal impact to your deliverability, and prevent inadvertently spamming clients.
| | | | Why Instagram is #Instagood for consumer brands | | 20 September 2013, 8:31AM |  Instagram - the photo-sharing app that alerted us all to the whimsical majesty of blurry effects and high contrast sepia aesthetics is, in my opinion, a must for brands.
The winning blend of audience and purpose, make Instagram a no-brainer for the savvy B2C social media marketer looking to create some sought after brand buzz. The app exists to make otherwise banal photos resemble David Bailey originals, and just last week, global monthly active usage topped 150 million.
| | | | Second screen: from engagement to insight | | 20 September 2013, 8:00AM |  It is pretty clear to all of us involved in this fascinating industry that broadcasting is evolving at a dramatic rate. Technology is playing a more significant role than ever in driving change, with both broadcasters and viewers adopting new innovations and learning new habits. It's transforming how we engage with our favourite shows and in several cases, fuelling the creation of completely new formats.
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