Monday 16 September 2013

Breaking news from Brand Republic - The Sun, Paddy Power, Penguin, Kinetic Worldwide, Scottish Widows

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Latest news

The Sun online paywall 'halves' audience
The Sun online paywall 'halves' audience
by Simon Nias
16 September 2013, 09:52AM
Thesun.co.uk's online traffic has more than halved since the introduction of its paywall in August, according to figures from SimilarWeb, the third-party web traffic measurement firm.
Paddy Power joins Stonewall campaign to back gay footballers
Paddy Power joins Stonewall campaign to back gay footballers
by Matthew Chapman
16 September 2013, 09:08AM
Paddy Power has partnered Stonewall, the sexual equality charity, for a campaign that asks footballers to show their support for gay players by wearing rainbow coloured boot laces.
Specsavers partners Penguin for co-created crime fiction novella
Specsavers partners Penguin for co-created crime fiction novella
by Matthew Chapman
16 September 2013, 08:00AM
Specsavers has partnered with Penguin to co-create a new crime fiction novella with fans of the genre and best-selling writers Nicci French and Tim Weaver.
John Davidson joins Kinetic Worldwide as CMO
John Davidson joins Kinetic Worldwide as CMO
by Simon Nias
16 September 2013, 09:52AM
John Davidson, currently the head of trading at Starcom MediaVest Group (SMG), will leave the agency at the end of the year to join Kinetic Worldwide in the new role of chief commercial officer for the UK.
Banks promise 'simpler world' with account switching service
Banks promise 'simpler world' with account switching service
by Alex Brownsell
16 September 2013, 08:00AM
The Payments Council, an industry body funded by banks and building societies, has launched a multi-million pound campaign to promote a new service promising consumers can change their bank within seven days.

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Also in the news

Scottish Widows appoints 101
by James Swift, 13 September 2013, 06:46PM
The Sun on Sunday appoints Victoria Newton as editor
by Simon Nias, 13 September 2013, 03:58PM
Iceland back on TV with Michael Bublé romance
by Loulla-Mae Eleftheriou-Smith, 13 September 2013, 12:15PM
Doritos opens Super Bowl contest to UK with $1m cash prize incentive
by Matthew Chapman, 13 September 2013, 11:51AM
Dunkin' Donuts to return to the UK after 20 year hiatus
by Loulla-Mae Eleftheriou-Smith, 13 September 2013, 11:30AM

Opinion

Media owners offer a new type of creative firepower
Media owners offer a new type of creative firepower
by Danny Rogers
12 September 2013, 08:00AM
As the nights draw in here, does working in sunny California suddenly take on a certain appeal? Well, this may now be an option for some lucky creatives. This week, it emerged that Apple intends to increase the size of its advertising and marketing d...
The essential components of a brilliant strategy
The essential components of a brilliant strategy
by Sue Unerman
16 September 2013, 09:00AM
The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics.

From the blogs

The Wall blog

How businesses can navigate the expanding Twitterverse: infographic
Luke Clum
16 September 2013, 8:00AM
You don't want that, you want this
Ivan Clark
16 September 2013, 6:30AM
Ceci n'est pas un creative.
Jonathan Staines
15 September 2013, 9:51PM

More...
Video highlights from Big Questions Live: social media, UCG and customer insight
Video highlights from Big Questions Live: social media, UCG and customer insight
by
10 September 2013, 08:00AM
Marketing's first-ever Big Questions Live TV show, in partnership with Bazaarvoice, was broadcast live on 4th July 2013 from RSA House in London.
Idea of the week: Get a bespoke media learning programme for your team with getmeinsight
Idea of the week: Get a bespoke media learning programme for your team with getmeinsight
by
09 September 2013, 08:30AM
At a time when there has never been so much change and diversity within advertising, it is essential that our marketing teams remain informed and inspired.
Keep on track with Twitter
Keep on track with Twitter
by Adam Hill
04 September 2013, 09:00AM
Train companies' corporate reputations can be derailed and repaired within hours, thanks to Twitter. Adam Hill reports on the most responsive of the UK's social media teams.
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