| | | | Tips for managing a small business's online reputation | | 06 September 2013, 11:46AM |  Four-fifths of customers will research a small business online before doing business with them. This is according to new figures from O2, which has found that online reputation and customer service are key to small business success.
| | | | | | | | | | Brands on Vine: infographic | | 05 September 2013, 2:30PM |  A recent post about NatWest using Vine as a customer service tool (pictured) proved to be of interest to a lot of readers, so this infographic might also be useful for anyone social video strategy. It looks at some of the best brands on Vine and the way they are using the six-second video sharing service as a marketing tool. From the examples cited, Vine looks like it has a lot more uses than you might imagine.
| | | | Why not make September be the month you think about SEO? | | 05 September 2013, 2:00PM | |  Most likely you are back from summer holidays and jumping back into work life. You are juggling a hectic schedule and wondering if you can manage it all. The last thing on your mind is SEO (Search Engine Optimization), but if you read this (very long!) blog post, you'll get some extra insight into what this mysterious subject is all about and why you should care about it. You'll also find some practical ways (from me the novice, and two experts) that will help you fold SEO practices into your daily life.
| | | | Harnessing the iconic London Routemaster for out of home advertising | | 04 September 2013, 2:05PM |  A perennial challenge for advertisers is how to make their message stand out. And in today's digital age, there are more platforms than ever on which to advertise, which means more ads, more noise and more difficulty in reaching your desired audience. For many, the initial consideration of where to allocate advertising budget is between TV, print, online, mobile and Out of Home (OOH). But one platform that maybe doesn't get as much attention, possibly because many think it’s not a feasible option, is advertising on icons.
| | | | The implications of Facebook simplifying brand promotions | | 04 September 2013, 1:30PM |  Facebook has come in for some flak over its changes to competition rules, but it's actually making itself more indispensable and relevant to both brands and consumers.
The news that the network is making it easier for companies to run competitions from their own Facebook page, cutting out theneed for a third-party app, has been greeted with a mixed response from social and marketing experts.
| | | | Are we witnessing the beginning of two-tier customer service? | | 04 September 2013, 9:10AM |  This week a story broke covering how disgruntled British Airways Hasan Syed (@HVSVN) bought a promoted Tweet to complain about BA customer service. This appears to be a world first and has been met with a host of comments that largely applaud the decision and it’s significance for democratised media.
| | | | Could we become a cashless society? | | 03 September 2013, 12:20PM |  Could the UK become a cashless society? It is certainly something I would like to see in place sooner than the predicted 20 years tipping point. In my view, we will see a more rapid adoption over the next five years than we have ever seen before. The fact is; technology and consumer behaviour is evolving more now than it has done over the last 50 years and that trend is only set to accelerate further and faster than ever before.
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I wrote a few weeks back about being 
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