Tuesday 17 September 2013

Campaign Daily Fix - UKTV revenue reaches all-time high, Work Club and Now join IPA, IG appoints JAA for offline media, ITV, Expedia, Santander, Zurich, WPP

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Latest News

UKTV revenue reaches 'all-time high' of £262m
by Maisie McCabe,
17 September 2013, 09:59AM
UKTV revenue reaches 'all-time high' of £262m
UKTV, the operator of 10 TV channels including Dave and Really, has revealed its revenue reached an "all-time high" of £262 million in 2012, with an operating profit of £71 million.
JAA bags offline media for spread better IG
by Louise Ridley,
17 September 2013, 12:52PM
JAA bags offline media for spread better IG
IG, the provider of spread betting and foreign exchange services, has appointed John Ayling & Associates to manage its estimated £5 million UK offline media.
Work Club and Now among latest IPA members
by James Swift,
17 September 2013, 11:35AM
Work Club and Now among latest IPA members
Work Club and Now are among the eight new agencies that joined the Institute of Practitioners in Advertising (IPA) last week, bringing the organisation's total membership to 295.
ITV promotes 'Downton in your down time'
by Louise Ridley,
17 September 2013, 11:51AM
ITV promotes 'Downton in your down time'
ITV is promoting its Android ITV Player app with a targeted mobile campaign that displays different ads depending on whether people are at home, on the train or out in bars and clubs.
Expedia Travel Yourself Interesting campaign banishes dull tweets
by Christina Taylor,
16 September 2013, 03:00PM
Expedia Travel Yourself Interesting campaign banishes dull tweets
Expedia, the online travel agent, has launched it's 'Travel Yourself Interesting' campaign on Twitter, and is promising to transform mundane tweets into "fun content".
Jessica Ennis-Hill, Jenson Button and Rory McIlroy return in Santander campaign
by Maisie McCabe,
16 September 2013, 04:44PM
Jessica Ennis-Hill, Jenson Button and Rory McIlroy return in Santander campaign
Santander has brought back the members of the public its brand ambassadors Jessica Ennis-Hill, Jenson Button and Rory McIlroy surprised earlier this year in a bid to continue its discussion on the highlights of banking with the bank.
Zurich shows insurance is all about love
by Maisie McCabe,
17 September 2013, 09:25AM
Zurich shows insurance is all about love
Zurich Insurance Company has launched an ad campaign prompting people to think about how it can protect the things they "truly love".
WPP revamps remuneration committee
by Simon Nias,
16 September 2013, 03:36PM
WPP revamps remuneration committee
WPP has overhauled its remuneration committee with the appointment of three new non-executive directors, including a new chairman of the committee in Dr John Hood.

Latest Work

Payments Council "simpler world" by Engine
17 September 2013, 11:32AM
Payments Council
The Payments Council, which comprises financial institutions and looks at payment mechanisms, has released an animated TV spot to promote the new Current Account Switch Service. Engine agency Partners Andrews Aldridge created the campaign, which feat...
Ibuleve "I believe" by Brayleino
16 September 2013, 06:43PM
Ibuleve
The pain-relief brand Ibuleve is releasing three TV ads as part of a new campaign. Brayleino created the spots, which take a light-hearted look at people in need of Ibuleve. In each of the ads, someone performs an activity, suffers a strain and the...
Hovis "the best of both" by JWT London
16 September 2013, 05:29PM
Hovis
Hovis has released an outdoor campaign to promote its Best of Both loaf as children head back to school after the summer holidays. JWT London created the work, which comprises three posters that show a child who is angelic and neat on one side and na...

Also in the News

Premier Foods calls £20m media review
by Arif Durrani, 16 September 2013, 11:54AM
Gary Lineker hunts 'lost' ingredients in Walkers online game
by Louise Ridley, 16 September 2013, 11:40AM
Paddy Power's homophobia stance is commendable, but lacks synergy with the brand
by Stephen Bell, 17 September 2013, 11:00AM
St John Ambulance interactive campaign urges viewers to learn first aid
by James Swift, 16 September 2013, 10:10AM
X Factor peaks at 10.7m again for third Sunday show
by Louise Ridley, 16 September 2013, 11:31AM
Virgin Mobile rolls out YouTube campaign controlled by blinking
by Matthew Chapman, 17 September 2013, 10:17AM
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