Tuesday, 24 September 2013

Campaign Daily Fix - Thiago de Moraes leaves AMV for Droga5, Enter loses Harveys, Kevin Bacon and Jamie Oliver co-star for EE, Lastminute.com, Engine, Nissan, Maxus, Mikado

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Latest News

Droga5 poaches AMV's Thiago de Moraes
by Louise Ridley,
24 September 2013, 11:43AM
Droga5 poaches AMV's Thiago de Moraes
Droga5 London has hired Thiago de Moraes, the head of creative innovation at Abbott Mead Vickers BBDO, to the role of executive creative director at the new agency.
Enter loses £18m Harveys ad account
by Jeremy Lee,
24 September 2013, 11:41AM
Enter loses £18m Harveys ad account
Harveys, the furniture store, has shifted its £18 million advertising account out of Enter and into Uber.
JWT London wins Lastminute.com CRM
by Jeremy Lee,
24 September 2013, 11:02AM
JWT London wins Lastminute.com CRM
JWT London has picked up the CRM business for Lastminute.com after a competitive pitch.
Engine's pre-tax profits go from red to black
by James Swift,
24 September 2013, 09:09AM
Engine's pre-tax profits go from red to black
Engine has posted pre-tax profits of £700,000 for the 2012 financial year, a notable improvement on the previous year's performance when the group lost £3.2 million.
Kevin Bacon beats Jamie Oliver in YouTube cooking battle
by Louise Ridley,
24 September 2013, 09:16AM
Kevin Bacon beats Jamie Oliver in YouTube cooking battle
Jamie Oliver challenges EE ambassador Kevin Bacon to a bacon sandwich cooking competition, in the phone company's latest ad, in partnership with YouTube.
Olympic star becomes 'Go get it' face of Nissan Micra
by Louise Ridley,
24 September 2013, 11:28AM
Olympic star becomes 'Go get it' face of Nissan Micra
Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB's Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson.
Maxus moves Neil Stewart to global client role
by Campaign Asia-Pacific,
24 September 2013, 11:40AM
Maxus moves Neil Stewart to global client role
Maxus, the Group M agency, has elevated Neil Stewart, the chief executive of Maxus Asia Pacific, to the new role of chief client officer, Maxus Global.
Mikado relaunches as 'effortlessly original'
by Louise Ridley,
23 September 2013, 02:41PM
Mikado relaunches as 'effortlessly original'
Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London.
Promoted
Giving a voice to outdoor advertising
by Ross Neil, WCRS,
19 September 2013, 03:20PM
Giving a voice to outdoor advertising
In the 1950s classic Sunset Boulevard, Gloria Swanson, a faded silent movie star, bitter that her career has been ruined by the new "talkies", says "We didn't need dialogue. We had face."

________

Latest Work

Lloyds Bank "moving out" by Rainey Kelly Campbell Roalfe/Y&R
23 September 2013, 10:39AM
Lloyds Bank
Lloyds Bank has released a campaign to mark its return to the high street after splitting from TSB. Rainey Kelly Campbell Roalfe/Y R created the TV work, which replaces the old "for the journey" slogan with "moments that matter". The activity aims to...
Littlewoods "autumn/winter 2013" by St Luke's
19 September 2013, 03:42PM
Littlewoods
Littlewoods has released the latest ad in its "the Littlewoods touch" campaign. The spot, which is set in a carnival, features the brand ambassador Myleene Klass and the reality TV personality Mark Wright. St Luke s created the ad, in which Klass use...
Bupa "mural" by WCRS
19 September 2013, 02:28PM
Bupa
Bupa has released a TV spot showcasing its range of products and services beyond health insurance. WCRS created the ad, which features children painting a mural and describing what they would do if they ran a healthcare company. Towards the end of th...

Also in the News

National Lottery backs new £2 Lotto game with £15m ad push
by Gemma Charles, 24 September 2013, 09:00AM
Bauer Media brain study finds single brand cross-platform campaigns pay off
by Louise Ridley, 24 September 2013, 11:57AM
EBay and Argos partner to take on Amazon with click-and-collect trial
by Matthew Chapman, 24 September 2013, 12:30PM
EBay reviews European media agencies
by James Swift, 23 September 2013, 10:56AM
Marketers plagued by lack of confidence in digital skills, claims study
by Ben Bold, 24 September 2013, 10:50AM
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