Marketing Daily - How to work out when social is right for your brand; plus Thomas Cook, Samsung, BA, Twitter and Waitrose

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Marketing Daily Bulletin , 06th September 2013

How to work out when social is right for your brand   Watch the latest must-see viral videos from Paddy Power, Guinness and Volvo   Thomas Cook's Harriet Green: "Your career is too important to be left to someone else"   Samsung Galaxy Gear social buzz down 59% compared to Galaxy S4 launch   D&AD's Tim Lindsay on making marketing a force for good   Encourage more women into tech, say Campus Party speakers   ADVERTISEMENT The Digital Marketing Trends You Need To Know For 2013 Which digital marketing trends will take off in 2013? Read more about the 3 C's of modern digital marketing, Channel, Content & Cash by downloading this report for free now BA's marketing head Abigail Comber on new 'To fly. To serve.' campaign   GSK's Ribena and Lucozade could go to Japan in £1bn deal   Bruce Daisley promoted to UK country manager at Twitter   How Richard Reed brought art to the roadside masses   Waitrose reunites with Delia to host online cookery school   Mozilla's Mitchell Baker warns of Google and Apple dominating mobile web   JOBS BOARD Account Director - Leisure and Gaming [Direct Marketing] - Excellent London Agency - to £50k , Fill Recruitment Ltdup to £50k , Central London   head of planning > GLOBAL SHOPPER , collectivoUp to £125,000 per annum , London   board director > DIRECT RESPONSE EVANGELIST , collectivoto £90k + bens , LONDON   Senior Category Manager , SSP UK LtdSalary up to £45,000 + bonus + benefits , London   Senior Account Director - BTL / Integrated - FMCG [Retail] to £60k , Fill Recruitment LtdUp to £60k + benefits , London

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