| Twerking can help your social business | | 16 September 2013, 10:00AM |  There is a video that’s gone viral on YouTube entitled "Worst Twerk Fail EVER – Girl Catches Fire!“. The video is of a girl ‘twerking’ (Google it…) whilst doing a hand-stand, leaning up against a door and guess what…someone walks in, knocking her over onto a glass table with several burning candles. She catches fire. Screaming ensues and then the video comes to an abrupt end.
| | | | | | | | | | How businesses can navigate the expanding Twitterverse: infographic | | 16 September 2013, 8:00AM |  It's amazing what you can do in 140 characters: You can connect with a politician or celebrity, announce a product launch, start a viral meme, or welcome your first employee. While Twitter can be used to great effect by businesses of any size, Twitter has been particularly kind to the small businesses of the world: Not only is Twitter a low-cost way to put your brand and message in front of a huge number of relevant people, but research from Market Probe International finds that an impressive 72% of Twitter users are likely to buy from a small or local business that they follow on Twitter. If that doesn't send you scrambling to sign up, we don't know what will!
| | | | Mulberry Tops LFW Buzz Thanks to Tiny Teacup Invite | | 15 September 2013, 12:30PM |  Before the first model had walked at London Fashion Week, Mulberry was crowned the most talked about designer, as excitement about the SS14 event mounted. With LFW starting today, Media Measurement and Salesforce Radian6 analysed social media conversations to find out what got the fashionistas buzzing about this season's event.
| | | | Why aren't you using SMS? | | 13 September 2013, 10:38AM |  SMS should be higher up on a mobile marketers agenda, in an industry such as ours we're driven by results and metrics and we're constantly looking for the most engaging way to reach consumers and tell our brand story, so using SMS for marketing campaigns should be a no-brainer: 97% of SMS text messages are read by the consumer and on average 26% respond.
| | | | Twitter gets pre-IPO serious with SEC filing and MoPub buy | | 13 September 2013, 10:31AM |  Twitter has officially announced (via a Tweet no less) that it has "confidentially submitted an S-1 to the SEC for a planned IPO". It was able to submit confidentially, as it had annual revenues of less than $1bn. Twitter has been gearing up this year for the announcement - the MoPub acquisition this week being a key move for them. They have also made some strategic hires of former heavyweight investment bankers to accelerate the process recently.
| | | | A week of smart launches: Samsung and Apple | | 13 September 2013, 9:54AM |  It's been a busy few days in the world of tech product launches. Last week, Samsung unveiled its highly anticipated Galaxy Gear smartwatch, then this week, Apple revealed its upgrade on last year's best selling iPhone 5 – the iPhone 5s, as well as the 'budget' iPhone 5c. We examined the social conversation around each launch to see how the products were received by observers on social media.
| | | | Why we need more math (wo)men | | 12 September 2013, 1:50PM |  With the conference season in full swing, the industry should be able to approach the end of the year with a pretty good idea of the key challenges and what needs to be done to overcome them. I wouldn't mind betting that many of the problems involve data and most of the solutions will be heavily reliant on some pretty complex number crunching. Whether it's improving the probability of someone responding to an advert, deciding on the most effective bidding strategies, or developing better algorithms for audience profile development, one thing is for sure; there has never been more demand for mathematics skills in digital advertising.
| | | | The death of beauty in advertising | | 12 September 2013, 1:30PM |  Models are everywhere. They advertise clothes, pose with gadgets, and flick back shiny hair while mouthing, 'Because I'm worth it'. Models are an integral part of the advertising industry. But I'm going to let you in on a little secret: they don't sell.
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