Wednesday 18 September 2013

Digital AM - Twitter, report finds girls 'more tech-savvy than boys', London Fashion Week social media winners

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Twitter to target Facebook users with new-look mobile app
Twitter to target Facebook users with new-look mobile app
by Ben Bold
18 September 2013, 09:12AM
Twitter is preparing to unveil a mobile app that will more clearly stream content by trending subjects and display photos and videos more prominently, according to a report.
Girls more tech-savvy than boys, MediaCom study finds
Girls more tech-savvy than boys, MediaCom study finds
by Louise Ridley
18 September 2013, 10:45AM
Schoolgirls have greater access to technology than their male counterparts, are more engaged with social media and smartphones and are more likely to skip ads, according to a major study from MediaCom.
Burberry out-buzzesTopshop at London Fashion Week
Burberry out-buzzesTopshop at London Fashion Week
by Ben Bold
18 September 2013, 10:35AM
Burberry pummelled Topshop in the battle for social buzz at London Fashion Week, gaining nearly 300,000 mentions on Twitter and Instagram thanks to its tie-up with Apple's iPhone 5S, according to research from social media agency Jam.
Geometry Global reveals full UK line-up
Geometry Global reveals full UK line-up
by Louise Ridley
18 September 2013, 11:22AM
Geometry Global, the agency formed from the merger of WPP's G2 Joshua and OgilvyAction, has announced its UK leadership team under the chief executive, Sarah Todd.

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Also in the news
Chipotle exposes factory farming excesses with haunting scarecrow animation
Chipotle exposes factory farming excesses with haunting scarecrow animation
by Matthew Chapman
18 September 2013, 10:53AM
A film of a scarecrow's haunting journey through a dystopian fantasy world where all food production is controlled by a sinister industrial giant called Crow Foods aims to educate people about how processed their food is.
Is your message mobile?
Is your message mobile?
by Matt Smith
17 September 2013, 04:23PM
You've got a mobile, yes? I'm guessing an iPhone or iPad. And you probably use them an awful lot.
Union Street wins launch brief for social entertainment platform Vuuble
Union Street wins launch brief for social entertainment platform Vuuble
by Lynsey Barber
18 September 2013, 10:00AM
Union Street has been called in to promote soon-to-launch social entertainment platform Vuuble.
Can viral video success be predicted?
Can viral video success be predicted?
by Ben Hall and Sarah Johnson
18 September 2013, 09:30AM
Campaign goes inside online video experts Unruly's social video lab to find out how consumer reaction to content can help predict how well it will be shared online.

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