Friday 20 September 2013

Campaign Daily - PruProtect review, Solus Club to admit women, Notonthehighstreet picks M2M, McCann Manchester, Discovery Channel, Starcom

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Latest News

PruProtect reviews creative strategy
by James Swift,
20 September 2013, 11:05AM
PruProtect reviews creative strategy
PruProtect, the life insurance and serious illness cover arm of Prudential, is reviewing its creative marketing agencies.
The Solus Club to admit women for first time
by Jeremy Lee,
20 September 2013, 12:21PM
The Solus Club to admit women for first time
The Solus Club, the dining club for senior members of the media and advertising industry, is opening its doors to women for the first time in its 84-year history
On the creative floor: McCann Manchester
19 September 2013, 08:00AM
On the creative floor: McCann Manchester
Neil Lancaster takes us on a tour of the agency's Grade II-listed building and its Thunderbirds-esque annex. Along the way, we are introduced to the swimming pool, the new pub, the agency cat and the ghosts unimpressed by all the building work.
Notonthehighstreet picks M2M for media
by Louise Ridley,
20 September 2013, 11:28AM
Notonthehighstreet picks M2M for media
Notonthehighstreet.com, the online marketplace, has appointed M2M to run its media planning and buying business after a five-way pitch.
Discovery backs Bear Grylls show with ad campaign
by Maisie McCabe,
20 September 2013, 09:34AM
Discovery backs Bear Grylls show with ad campaign
Discovery Channel UK is backing the launch of its latest Bear Grylls TV series with a multiplatform campaign.
Starcom hires Eva Powell to lead strategy
by Maisie McCabe,
20 September 2013, 11:17AM
Starcom hires Eva Powell to lead strategy
Starcom has hired Eva Powell, a strategy director at Havas Media, as head of strategy and Sabino Petruccelli, a business director at OMD UK, as head of performance marketing.
Adland is fighting back in the procurement siege
by Danny Rogers,
19 September 2013, 08:00AM
Adland is fighting back in the procurement siege
"The growing tendency for clients to impose unreasonable terms on agencies is the biggest issue facing the advertising business today," one top agency chief executive told me this week. It is hard to disagree.
Campaign Viral Chart: Emotional Thai mobile ad tops chart
by Ben Hall,
20 September 2013, 08:06AM
Campaign Viral Chart: Emotional Thai mobile ad tops chart
True Move, the Thai mobile operator, tops this week's chart with an emotional ad that has been shared 701,396 times in the past seven days.
Promoted
Giving a voice to outdoor advertising
by Ross Neil, WCRS,
19 September 2013, 03:20PM
Giving a voice to outdoor advertising
In the 1950s classic Sunset Boulevard, Gloria Swanson, a faded silent movie star, bitter that her career has been ruined by the new "talkies", says "We didn t need dialogue. We had face." She was talking of the power and the impact a stunning visu...

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Latest Work

Littlewoods "autumn/winter 2013" by St Luke's
19 September 2013, 03:42PM
Littlewoods
Littlewoods has released the latest ad in its "the Littlewoods touch" campaign. The spot, which is set in a carnival, features the brand ambassador Myleene Klass and the reality TV personality Mark Wright. St Luke s created the ad, in which Klass use...
Bupa "mural" by WCRS
19 September 2013, 02:28PM
Bupa
Bupa has released a TV spot showcasing its range of products and services beyond health insurance. WCRS created the ad, which features children painting a mural and describing what they would do if they ran a healthcare company. Towards the end of th...
Shreddies "the fox" by McCann London
19 September 2013, 12:30PM
Shreddies
Shreddies has launched a "nanaversary" campaign to celebrate its 60th year. McCann London created the work, most of which is running on Facebook and comprises online videos and competitions. As part of the activity, Shreddies has released a humourous...

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by Maisie McCabe, 20 September 2013, 09:29AM
Promotion: PPA Advertising Awards 2013 Shortlist Announced

The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here for information.
 
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