Latest news | |  | | | | | Mayor of London Boris Johnson and New York's mayor Michael Bloomberg have signed a year-long strategic marketing partnership to boost tourism between the two cities. | | |  | | | | | OMD appoints Anna Campbell to leading EMEA role and KFC names David Timm as chief UK marketer, in this week's roundup of people moves in advertising, marketing, media and PR. | | |  | | | | | The brand's recent announcements of the iPhone 5s and 5c drew a mixed response, but those claiming a lack of innovation in the handsets should look at the longer-term picture, writes Matt Chapman | | |  | | | | | The View From The Shard is looking for a creative agency to help promote the attraction in 2014. | | |  | | | | | Felix Baumgartner's space jump was "possibly the most ambitious and daring marketing stunt of all time", according to Red Bee Media's creative chief, Andy Bryant, who said advertisers should take tips from broadcasters. | | |  | | | | | Zaid al Zaidy, McCann London's chief strategy officer, said today that online video advertising has not yet reached its maturity, and brands and advertisers "are going to see video explode again" in the coming years. | | | |
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| Opinion | |  | | | | | No cash prizes for noticing that money is a theme this month. From the new (old) brands of high-street banking to (in)conspicuous consumption, a reassessment of value (as opposed to price) and a hard look at marketing salaries, filthy lucre is our th... | | |  | | | | | Every marketer faces the task of gaining share of mind with consumers. Easy-peasy. It requires, merely, a breakthrough insight, a relevant product or service innovation, a big communications idea, a cunning media schedule, seductive pricing, stellar ... | | | |
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| From the blogs  | | | | | | | | | | |  | |
More... | |  | | | | | We all know that the customer is always right - so what are brands really doing to ensure they are delivering the best customer experience online? Over a series of six articles, Marketing is showcasing how Adobe is helping global brands ensure their ... | | |  | | | | | Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun. | | |  | | | | | The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook. | | | | | | | Latest jobs | | | Partnership Manager | | Recruiter Direct Recruitment | | Salary £40,000 - £45,000 | | Location Central London | | | | |  | | 
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