Campaign Daily Fix - Goodstuff wins L'Occitane, Twitter acquires MoPub, Casio's Sheen to sponsor TOWIE, Maggie's, JCDecaux, Newsworks, Embrace

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News L'Occitane to launch first UK TV campaign with Goodstuff by Louise Ridley, 10 September 2013, 01:08PM L'Occitane, the French cosmetics brand, has hired Goodstuff Communications to work on media planning and buying for its first TV advertising in the UK, which will launch in the next month. Maggie's appoints Havas Worldwide London as agency of record by Simon Nias, 10 September 2013, 12:56PM Maggie's, a charity that supports anyone affected by cancer, has awarded its first consolidated communications brief to Havas Worldwide London. Twitter acquires mobile ad specialist MoPub for $350m by Arif Durrani, 10 September 2013, 11:55AM Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m). Casio Sheen to sponsor TOWIE season 10 by Simon Nias, 10 September 2013, 01:01PM Casio Sheen has signed up to sponsor the tenth season of 'The Only Way is Essex' (TOWIE), which will air on ITV2 from next month. Jeremy Male leaves JCDecaux for CBS Outdoor Americas by Arif Durrani, 09 September 2013, 09:34PM Jeremy Male has left his leadership role as chief executive of JCDecaux, UK and Northern Europe after 13 years to become chief executive of arch rival CBS Outdoor Americas. Newsworks announces inaugural Planning Awards by Simon Nias, 10 September 2013, 11:07AM Newsworks, formerly the Newspaper Marketing Agency (NMA), has launched its inaugural Newsworks Planning Awards, designed for today's multi-platform environment and multi-media schedules. Embrace appoints new creative director as Turner takes on strategy role by Simon Nias, 09 September 2013, 05:11PM Embrace, the integrated communications agency, has appointed Andrew Paterson as creative director following the promotion of Paul Turner to the new role of creative strategy and planning director. Latest Work Enterprise "Brad and Dave" by Dare 10 September 2013, 12:36PM The car rental company Enterprise has brought out two more TV spots featuring its Dave and Brad characters. Dare created the work, in which the patriotic American, Brad, and his more reserved English counterpart, Dave, banter with each other and cust... Smirnoff "Smirnoff presents: the apple bite" by Mother London 10 September 2013, 12:11PM There are shades of Fear and Loathing in Las Vegas in Diageo vodka brand Smirnoff s surreal new TV spot. Mother created the work, which is designed to push Smirnoff s signature "Apple Bite" cocktail ahead of another campaign promoting its new Gold ... Axe "la donne è mobile" by Ponce Buenos Aires 10 September 2013, 10:24AM Axe has borrowed from Giuseppe Verdi's 1851 opera Rigoletto in the TV spot for its new Random deodorant. Ponce Buenos Aires created the work, which features a number of men singing " La donne e mobile " (the woman is fickle) while experiencing alte... Also in the News MediaVest scoops seven-figure Ford Retail account by Louise Ridley, 09 September 2013, 12:23PM TSB launches with £30m multi-channel campaign by Simon Nias, 09 September 2013, 09:38AM Arcade Fire's new music video is an open source Chrome experiment by Loulla-Mae Eleftheriou-Smith, 10 September 2013, 12:18PM Hearst's chief: 'ABC trends are missing all the points' by Louise Ridley, 09 September 2013, 12:10PM BMW creates immersive Hollywood-style film for i3 electric car by Matthew Chapman, 10 September 2013, 11:39AM Companies 'do a poor job' of explaining social purpose, say corporate chiefs by Alec Mattinson, 10 September 2013, 11:20AM News UK makes four senior commercial appointments by Simon Nias, 10 September 2013, 09:38AM Latest Jobs Web Designer £40000 - £50000 per annum, City of London Executive Assistant Competitive, London Digital Project Coordinator £20000 - £22000 per annum, London Head of Business Development £65000 - £80000 per annum + excellent bonus and perks, London Web Designer £35000 - £45000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.