| | | Latest News | | | | | The price comparison site Gocompare has handed its £40 million advertising account to Fold7. | | | | | | The View From The Shard is looking for a creative agency to help promote the attraction in 2014. | | | | | | Marmite fans "moderated" the negative reaction to its "end Marmite neglect" campaign on social media, according to Sarah Mansfield, the UK and Ireland media director for Unilever, speaking at BrandMAX yesterday. | | | | | | Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week. | | | | | | Felix Baumgartner's space jump was "possibly the most ambitious and daring marketing stunt of all time", according to Red Bee Media's creative chief, Andy Bryant, who said advertisers should take tips from broadcasters. | | | | | | ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients. | | | | | | Jeff Dodds, the chief marketing officer of Virgin Media, is to leave the cable and TV provider in early 2014, after helping the business integrate into Liberty Global. | | | | | | While help and guidance are crucial, experience also plays a significant role in one's career development. Here, Nabs asks some industry luminaries to share what they have learned with their younger selves. | | | Promoted | | | | | Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun. | | | ________ | | Promotion: PPA Advertising Awards 2013 Shortlist Announced | | The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here for information. | | | | | | | | |
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