Friday 27 September 2013

Campaign Daily Fix - Gocompare.com, The Shard, BrandMAX, Mercedes-Benz, YouTube

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Latest News

Gocompare shifts £40m ad account to Fold7
by Jeremy Lee,
26 September 2013, 03:11PM
Gocompare shifts £40m ad account to Fold7
The price comparison site Gocompare has handed its £40 million advertising account to Fold7.
The View From The Shard looks for creative shop
by James Swift,
27 September 2013, 09:16AM
The View From The Shard looks for creative shop
The View From The Shard is looking for a creative agency to help promote the attraction in 2014.
BrandMAX: fans moderated complaints about 'end Marmite neglect' says Unilever exec
by Louise Ridley,
27 September 2013, 09:54AM
BrandMAX: fans moderated complaints about 'end Marmite neglect' says Unilever exec
Marmite fans "moderated" the negative reaction to its "end Marmite neglect" campaign on social media, according to Sarah Mansfield, the UK and Ireland media director for Unilever, speaking at BrandMAX yesterday.
Campaign Viral Chart: Mercedes chicken ad enters chart
by Ben Hall,
27 September 2013, 11:40AM
Campaign Viral Chart: Mercedes chicken ad enters chart
Mercedes-Benz's light-hearted new ad featuring a chicken keeping its head still while its body is moved around, has entered the Campaign Viral Chart this week.
BrandMAX: Red Bull space jump the 'most daring stunt of all time'
by Louise Ridley,
26 September 2013, 04:24PM
BrandMAX: Red Bull space jump the 'most daring stunt of all time'
Felix Baumgartner's space jump was "possibly the most ambitious and daring marketing stunt of all time", according to Red Bee Media's creative chief, Andy Bryant, who said advertisers should take tips from broadcasters.
YouTube offers online video consultancy with ZenithOptimedia
by Louise Ridley,
27 September 2013, 11:01AM
YouTube offers online video consultancy with ZenithOptimedia
ZenithOptimedia has teamed up with YouTube and Wildfire, Google's social marketing software, to launch a global branded content consultancy service for its clients.
Jeff Dodds to leave Virgin Media as part of restructure
by Maisie McCabe,
26 September 2013, 03:11PM
Jeff Dodds to leave Virgin Media as part of restructure
Jeff Dodds, the chief marketing officer of Virgin Media, is to leave the cable and TV provider in early 2014, after helping the business integrate into Liberty Global.
Dear me: Letters to my younger self
26 September 2013, 08:00AM
Dear me: Letters to my younger self
While help and guidance are crucial, experience also plays a significant role in one's career development. Here, Nabs asks some industry luminaries to share what they have learned with their younger selves.
Promoted
The Plannertarium 2013: Mapping the future of a connected generation
by Staff,
26 September 2013, 10:00AM
The Plannertarium 2013: Mapping the future of a connected generation
Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun.

________

Latest Work

Mercedes-Benz "chicken" by Jung von Matt/Neckar
27 September 2013, 10:22AM
Mercedes-Benz
Mercedes-Benz makes the most of a genetic quirck found in chickens for its new ad. The work was created by Stuttgart agency Jung von Matt and alludes to the car s stability by showing chickens bodies being moved around while their heads stay perfect...
Carlsberg "the ride" by Santo
26 September 2013, 10:39AM
Carlsberg
Carlsberg has released a global campaign to highlight its three-year sponsorship deal with the Barclays Premier League. Santo created spot, which shows fans, commentators, players and match officials all riding a rollercoaster together, alluding to t...
BetVictor "baggage" by VCCP
25 September 2013, 08:34AM
BetVictor
The gambling site BetVictor has released a TV spot to promote its expanded range of games. The work, by VCCP, continues the relationship established in previous campaigns between the company s owner, Victor Chandler, and the comedian Paul Kaye. In th...

Also in the News

BrandMAX: 'We are going to see video explode again' says McCann's Zaid al Zaidy
by Loulla-Mae Eleftheriou-Smith, 26 September 2013, 04:05PM
BrandMAX: Big data is an 'almost meaningless' term, says panel
by Matthew Chapman, 26 September 2013, 01:57PM
Boris Johnson and mayor Bloomberg boost London and New York tourism
by Loulla-Mae Eleftheriou-Smith, 27 September 2013, 09:32AM
Trading Places: this week's people moves
by Chris Harding, 27 September 2013, 09:00AM
Promotion: PPA Advertising Awards 2013 Shortlist Announced

The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here for information.
 
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