| YouTube removing the ladder under the music industry | | 25 September 2013, 1:45PM |  The Wall Street Journal are running their Tech Cafe the for second year, in Shoreditch in the heart of London’s tech scene. This morning the music industry was firmly in the spotlight, with former Pink Floyd drummer Nick Mason giving his take.
| | | | Realising the Vision of True Personalisation | | 25 September 2013, 12:12PM |  Analyst firm Forrester recently reported that we have now entered the "Age of the Customer," where the customer is in control and the only way for brands to differentiate is by delivering an optimal customer experience. Yet with brands exploring what personalisation and behaviour-led targeting entails, many are getting bogged down in a morass of historical customer data.
| | | | Expedia and Cravendale- an unlikely partnership? | | 25 September 2013, 12:05PM |  As the long awaited summer season commenced, the end of July saw the world's largest travel and holiday company, Expedia, and the UK’s number one premium milk brand, Cravendale, partner to launch the '#MilkMiles' campaign. The partnership marks the most exciting opportunity thus far within the FMCG arena for Expedia in the UK.
| | | | Too many cooks are spoiling the broth in online advertising | | 24 September 2013, 2:25PM |  It seems that change is one of the few constants in marketing these days. An almost continual stream of new technological advancements is providing astounding opportunities for brands to build smarter and stronger relationships with their customers. You only need to read about Google's recently announced 'pay-per-gaze' eye-tracking ad tool - allowing advertisers to pay according not only to whether someone has actually looked at an ad, but also the emotion it created - to see that technology is creating tomorrow's world today.
| | | | [Infographic] #SMW13's biggest influencers and events | | 24 September 2013, 10:55AM |  Brandwatch, the social analytics company, is getting behind this year’s Social Media Week with a brand new dataviz, helping to guide those involved on the week's hot topics, biggest influencers and top events locally and across the globe.
| | | | | | | Will the new Borders store in Singapore succeed in a world without physical books? | | 24 September 2013, 12:41AM |  Singapore’s Popular Books are opening a new Borders store in Singapore only 2 years after the store crashed and burned and had to close all their stores not just locally but globally. Are Popular simply trying to resurrect that dead? Or will this brave attempt to engage Singaporeans with an off line book store actually check the momentum globally of high street book stores closing?
| | | | Look for Longer tube game returns | | 23 September 2013, 1:30PM |  The Tube has long been a advertising gold mine, and online research panel work.shop.play are joining in by bringing back their look for longer game. The original game featured an eye catching poster that contained visual riddles of various well known stations (Barbie and Ken are Barbican, geddit?)
| | | | Is gamification a fancy word used by brands to describe 'promotions'? | | 23 September 2013, 11:12AM |  It's no surprise that businesses are using gamification to boost sales and to increase conversion rates but why call it gamification to describe something that is no different from promotions?
Gamification is a phenomenon originated by the combination of game design elements in a non-game context. Several brands are using Gamification as a software service layer of rewards and reputation systems like levels and badges.
| | | | The fifth 'P' of marketing | | 23 September 2013, 10:55AM | More than 50 years since it was first invented, the term 'the four Ps' remains synonymous with the core principles of marketing. The most successful brand strategies still rely on the effective understanding of the traditional marketing components of product, place, price and promotion. But in the modern era, where the rapid advancement of online technologies is giving businesses access to an increasing depth of customer data, a fifth 'P' is transforming the marketing mix and providing organisations with the opportunity to take customer communications to new levels. 'Personalisation', the ability to deliver the right content to the right person at the right time - whatever the channel - has become de rigueur for marketers the world over.
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